forget predictions for 2015, we've got predictions for 2016
TRANSCRIPT
Digiday Out for
2015
Digiday In for
2015
Rallyverse IN FOR 2016
THE FUTURE IS NOW!!!!
Ted Talks Medium PostsSuper-deep confessional podcasts that aren’t at all self-
serving
PR pitches via email
PR pitches via Twitter
PR pitches via Snapchat
Lunch meetingsBreakfast meetings
Brief monosyllabic conversations while slurping meal-replacement slurries from a foil pouch because, like, dude, when you’re jamming hard you don’t have time for meals
Disrupting Delighting Delivering
Agency Newsrooms
Agency Incubators
Allowing vendors to put your logo on their customer slide in exchange for some advisor shares and potentially a job if they
ever get funded
Black FridayTwitter
WednesdayTwednesday
GIFs Emojis MSPaint everywhere
#blessed #legday Fs#hashtag
Subtweets Hate Favs #hatetag
Press releases Open letters Letters edited in real-time on Google Drive
Tweetchats Podcasts Teenagers’ YouTube Channels
Drunk textingDrunk
SnapchattingExtremely precise Snapchatting
Hating on BuzzFeed
Hating on Uber Hoping Uber will hire you pre-IPO
Brogrammers Girls who code Senior citizens who code
Words With Friends
Kim Kardashian: Hollywood
Kim Kardashian: Makerbot
The pivot The grind Needing health insurance
Homepage takeovers
Content marketing
Deals Deals Deals!
Online native adsPrint Native
AdsApp Native Ads
ad tech martech App Tech Stack
Siri Serial Cereal
Tinder Hookups Etsy hookups Fanduel Hookups
PaywallsMembership
programsOpt out programs
Portfolios Side projects Side hustle
3D Printers DronesGiant killer robots employed as private security for large tech
firms, but seriously, they’re totally safe
Philanthropy Angel investingOne-week online fantasy football leagues that totally aren’t
gambling
Twitter Chats TweetStorms TweetStormTroopers
Sucking up to sources
Scolding sources
Just printing whatever your shared investors say
Arguing what “native” means
Arguing what “programmatic”
meansArguing what “content creation” means
Facebook for X Uber for X Drones for X
Press conferencesInfluencer
DinnersSave everyone the effort, just put them right on your cap
table
Bearded creative Bearded CEOs Bearded CEOs who lean in
Social media managers
Audience Development
CzarsDrone Development Czars
Listicles Explainers Cellphone photos of other people’s whiteboards
Ad exchangesPrivate
Marketplaces“Programmatic” “Premium” “Reserved” [wink wink]
Social media bloggers
VC bloggers Tinder for VCs
Agreeing on Twitter
Arguing on Twitter
Aging on Twitter
Newsrooms Content Studios Content Farms overseas
MidtownLower
ManhattanLower Bronx
Sucking up to Silicon Valley
Attacking Silicon Valley
Hoping that if we never say anything mean on Twitter about those big companies we’ll be able to work there someday
Investigative journalism
Thought pieces Tweeting screengrabs of block quotes
Mobile appsEmail
newslettersWidgets
Worshipping Vice Hating on Vice Hiring someone who worked at Vice
Real-time marketing
Social media advertising
Advertising social media
Big ideas Tech stacksDoing one tiny borderline significant/ interesting thing but
“doing it really well”
WordPress installations
Custom CMS Bespoke CMS
SEO Social URL Privacy URL
ClickbaitComplaining
about clickbaitBeing super jealous that you can’t write better headlines
#FF #TBT #ASDJSDKASD
Grumpy Cat Doge Froge
Silicon Valley New York City Queens
Months Moments Snapshots
Sales people Programmatic Bots taking other bots out for custom jeans
Websites Platforms Languages
JournalismBranded content
User-generated content
Blatant SexismEthics in gaming
journalismSee above re: printing whatever our shared investors say
Gaming appsConnected
devicesDisconnecting devices ASAP SOS
“Dunk in the dark”Viral
slacktivismSporadic slacktivism that is ignored
SXSW Art Basel SXSWXArtBasel
Off the record On the recordAs if everything you do and say isn’t being recorded, that’s
adorable
Facebook pages Microsites Landing pages
Building on Facebook
Distrusting Facebook
Bragging about how you never go to Facebook, not ever
AggregationOriginal content
Aggregated original content
Millennials Gen Y Tweens
With apologies to the team at Digiday (www.digiday.com).