forget me not

Think APPs, not ADs

HOW DO YOU FEEL

WHEN…

You reach your school to realize you haven’t done your geography homework

You miss your 8 AM class because you turned off the alarm in deep slumber

You enter a room and fail to recall why you had come

You roam in a supermarket, having completely forgotten that you had to buy some sugar

You plan a group study but spent the entire time gossiping

You are about to pack up and you realize you still have an important

task pending

FRUSTRATED

IRRITATED

ANGRY

PRESENTING…

FORGET ME NOT is an app which helps you set location – based alarms, search locations on Google map, make creative to-do lists, set priorities for every day's work, share and chat about your common tasks with fellow employees, detect the presence of another user around, recognise your voice, measure the sound levels in a closed room and much more…

We AIM to… Increase efficiency of the users in daily life

specially by overcoming major problems like lack of concentration or skipping important tasks

We AIM to… Reduce employee burnouts by helping them

manage work better, giving them less to remember with better management

We AIM to… Target a huge number of people and business

firms for greater benefit of the society, as “forgetting” has become dangerously common these days

About the App…

An alarm clock which won’t shut off till you move at least 20 steps

Gone are the days when you could snooze your alarm and doze off again

Location based features 1/3

Whenever you near a location where you have an unfinished task, this app sends you a notificationFor example, it displays your grocery list when you are in a store.

Location based features 2/3

Whenever you move away from a place where you had a task and left it undone, this app again reminds youFor example, it tells you that have another task to be done before you leave your office.

Location based features 3/3

Whenever you are around a person to whom you had to talk, this app notifies you of his presence (provided that the person too uses this app and has his location turned ON.)

You can also search for a place with suggestions or tap anywhere on the map to add a location alarm with radius in miles or kilometres

You don’t always need to open the app and mark the tasks that you have done. Saying “FORGET <task name>” will do the job. This app recognises your voice!!

When you sit in a group to study in a closed room, this app records the decibel level in your room and alerts you when the sound ( averaged over a few minutes) is above a certain pre-set level

Now when you plan a “Group study”, this app will make sure that you do it as well

You can prioritise your to-do list and every time you finish a task, it will tell you what’s next or warn you if you have skipped a task that ranked higher in your list

You can plan a task and share it with multiple contacts, update your progress, set deadlines for it and chat with others who are also assigned the same task. This can be especially helpful for a firm, making it easy to assign tasks and monitor working of their employees. This feature is only available in the premium version of the app.

SITUATION ANALYSIS

STRENGTHSAn app on a mobile that helps manage your work better, instead of causing distraction!!

Its unique ability to detect other people’s (of those using this app) phones and not only the places on the map; the decibel level of noise and not only voice recognition are major advantages over other apps

WEAKNESSESAn app which merges a lot of concepts, most of which are in some form or the other available to the people. Hence the app may not seem attractive prima-facia making it difficult to acquire markets

It has a considerable number of PODs (points of difference) from other apps but still not enough to position the app as something extremely new/different

OPPORTUNITESThe app aims at providing a solution to a very common problem and aims at selling to businesses at cheap rates . This can be of a lot of help to managers and hence can be bought by firms for a large no. of their employees.The app can also update more features which are location based features gradually like detection of nearby events, stores, theatres, weather, etc.

THREATSThe biggest obstacle is less budget for marketing. Presence of a lot of apps and reluctance of people to try new ones is another one. Also, people may believe that this will exponentially increase their dependence on their phone and might detest the idea to use such an app even after realizing that it will help in better management.Another factor that pulls this app back is that many parts of the world still do not have access to the GPS technology

To reach 15 billion users by 2020

To make extensive use of technology for frequent addition of new features to the app in the form of updates

To come up with easy solutions to many daily life problems

To image the brand as the one which a consumer can trust

TARGET CONSUMERS

There is something for everyone!

MAINLY

STUDENTS

EMPLOYEES

POSSIBLE COLLABORATORS

APPLE REMINDERS

GOOGLE MAPS

EVERNOTE

COMPETITIORS

SOME EXAMPLES

VALUE PROPOSITION

Using the best of technology, it aims at providing the user an app that will help increase his efficiency and time management

CUSTOMERS

The app can help them by sharing its consumer database and publicizing their brand via ads

LOGO & TAGLINE

…Forgetting is no more an excuse

Most features are free!!

But for certain features you need to pay

Those that help you share tasks with multiple contacts, use cloud computing to work on tasks simultaneously, and chat for common tasks are present only in the premium version of the app.It is also accompanied by a feature that allows you to sink your phone’s calendar and Google calendar with the app

PRICE STRUCTURE

PRICE STRUCTUREPrice for an individual : $2.5/monthIncentives:• In case of advance payment for 3 or more months : $2/month• In case of advance payment for 12 months : $2/month + 13th month for free!

1/2

PRICE STRUCTUREPrice for a firm (per person) : $1.5/month Incentives• Cash back of $10 for every 100 people

who download the app and connect with the firm

• A month free for the entire firm if 1000 downloads are done in a month

2/2

COMMUNICATION

SPREADING WORD OF MOUTH…Incentives shall be given to users for recommending this app to others.All new users will be asked for the contact no. of the person on whose recommendation they downloaded the app (if any). That user will receive a cash back of 50 cents.

THROUGH SOCIAL MEDIA…

USING ADVERTISING PLATFORMS…

RE-TARGETINGIt's an enhanced advertising targeting tool that allows you to not only target certain types of people, but it also allows you to follow them around on the web once they've left your site

Metora is one platform that may help in doing this. Their customized audience targeting system allows marketers to deliver advertisements to the type of audience looking for their services or products.

DISTRIBUTION

The app has a different version for Android, Windows and iOS operating systems and is available on Google Play, Apple Store, Amazon App Store and Windows Phone Store.

In case the advertisements of the collaborators are displayed, there is a need to stay cautious that adds do not become a source of irritation for the users

Need to update the app frequently and stay aware of bugs

Also they should work on creating and expanding their consumer data base and should continuously target new users

Keeping a close watch on competitors Improving the free version of the app to motivate

more users to try the premium version

PROCESSES

Keep a track of the extent to which a user is making use of your app.

Do not try to manage many social media accounts at one time or else hire a competent team to do that.

Keep exploring new features which can draw customers Survey your users regularly, and take special note of

suggestions/complaints from those who have used such apps in the past

Keep updating the pricing strategy

Implement strategies in the best possible way while managing the budget

This presentation has been created by Akriti Sarswat, IIT Kanpur, during a marketing internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.