forecast for digital marketing market 2015 in vietnam
Post on 25-Jan-2015
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WORKSHOP:WHAT’S NEW ON DIGITAL 2015
FORECAST FOR DIGITAL MARKETING
MARKET 2015 IN VIETNAM
Author: Rùa Một Nắng
CONTENT
1. 4 keywords for digital marketing 2014
2. 5 keywords for digital marketing 2015
3. Q&A
VIETNAM DIGITAL MARKETING LANDSCAPE 2014
4 keywords for Digital marketing 2014
Mobile ads
Performance base marketing (Facebook
Ads &Google Ads & DSP & etc)
Content marketing
M&A
5 keywords for
digital marketing 2015
1. Programatic advertising
2. E-Tvc (multi screen) advertising
Keynote for e-tvc
Example: Chotot, Beetalk, Zalo, Viber, Heineken, Coca cola etc
#Targeting #Frequency #device user insight #platform adaptation #Creative
3. Transformation of So-Lo-Mo
4. Moment ads marketing
5. Changing of big (boobs) players position in
display ads
• In the past:
- VNE
- dantri
- 24h
- ...
• Future:
- Adnetwork (GDN, Admicro, Ambient, Adbrand etc)
- VNE, dantri, 24h, zing, tuoitre v.v...
....
Q&A
Thank you
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