forecast for digital marketing market 2015 in vietnam

13
WORKSHOP:WHAT’S NEW ON DIGITAL 2015 FORECAST FOR DIGITAL MARKETING MARKET 2015 IN VIETNAM Author: Rùa Một Nắng

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Nội dung chia sẻ của Mr Nguyễn Xuân Đông tại Hội thảo "What's new on Digital Marketing" vào 23/08/2014

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Page 1: Forecast FOR digital marketing market 2015 in Vietnam

WORKSHOP:WHAT’S NEW ON DIGITAL 2015

FORECAST FOR DIGITAL MARKETING

MARKET 2015 IN VIETNAM

Author: Rùa Một Nắng

Page 2: Forecast FOR digital marketing market 2015 in Vietnam

CONTENT

1. 4 keywords for digital marketing 2014

2. 5 keywords for digital marketing 2015

3. Q&A

Page 3: Forecast FOR digital marketing market 2015 in Vietnam

VIETNAM DIGITAL MARKETING LANDSCAPE 2014

Page 4: Forecast FOR digital marketing market 2015 in Vietnam

4 keywords for Digital marketing 2014

Mobile ads

Performance base marketing (Facebook

Ads &Google Ads & DSP & etc)

Content marketing

M&A

Page 5: Forecast FOR digital marketing market 2015 in Vietnam

5 keywords for

digital marketing 2015

Page 6: Forecast FOR digital marketing market 2015 in Vietnam
Page 7: Forecast FOR digital marketing market 2015 in Vietnam

1. Programatic advertising

Page 8: Forecast FOR digital marketing market 2015 in Vietnam

2. E-Tvc (multi screen) advertising

Page 9: Forecast FOR digital marketing market 2015 in Vietnam

Keynote for e-tvc

Example: Chotot, Beetalk, Zalo, Viber, Heineken, Coca cola etc

#Targeting #Frequency #device user insight #platform adaptation #Creative

Page 10: Forecast FOR digital marketing market 2015 in Vietnam

3. Transformation of So-Lo-Mo

Page 11: Forecast FOR digital marketing market 2015 in Vietnam

4. Moment ads marketing

Page 12: Forecast FOR digital marketing market 2015 in Vietnam

5. Changing of big (boobs) players position in

display ads

• In the past:

- VNE

- dantri

- 24h

- ...

• Future:

- Facebook

- Adnetwork (GDN, Admicro, Ambient, Adbrand etc)

- VNE, dantri, 24h, zing, tuoitre v.v...

....

Page 13: Forecast FOR digital marketing market 2015 in Vietnam

Q&A

Thank you