forces behind the connected car
Post on 19-Jul-2015
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TRANSCRIPT
New technologies are transforming the automotive sector, with
major implications for industry players and consumers alike.
Today’s car� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � ! " # # $ ! % $ & ! ' ( ) � � � � � � � � � � � � � � � � � � � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �� � � � � � � � � � * � � � � � � � � � � � � � � � � � �+ � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � , � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � - � . � � � � � � � � � � � � � � � � / � � - 0 � � � � � � � � � � � � + � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �1 � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �2 � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � + � � � � � � � � � � � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 3 � � � � � 1 � � � � 4 � � � � � � � � � � � � � 5 � � � �
� � � � � � � � � � � � � � � � � � � � � � � � � � � � 6 � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �7 � � � � � 8 � 2 � � � � � � � � � � 0 . � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �
What’s driving theconnected car
9 : ; : < 3 : = � � � >
?Exhibit New-car buyers are broadly concerned about data privacy and the
possibility of hacking when it comes to car connectivity.
Source: McKinsey’s Connected Car Consumer Survey, 2014
% of new-car buyers that (strongly) agree with the statement
I am reluctant to use car-related
connected services because I want
to keep my privacy
Germany US Brazil China Germany US Brazil China
I am afraid that people can hack
into my car and manipulate it
(eg, the braking system) if the car
is connected to the Internet
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