for personal use only · 17/05/2012  · real estate search portals within the usa. • online...

Onthehouse Holdings LimitedACN 150 139 781

A: Level 9, 348 Edward StreetBrisbane QLD 4000AUSTRALIA

ASX RELEASE

Presentation to Goldman Sachs Australia Investment Conference

17 May 2012

Please find attached the presentation given yesterday by Michael Fredericks, Managing Director andCEO of Onthehouse Holdings Limited (ASX:OTH) to the Goldman Sachs Australia InvestmentConference.

For further information please contact:

About Onthehouse Holdings Limited

Onthehouse Holdings Limited (ASX: OTH) is an ASX listed Australian online real estate content and services platformheadquartered in Brisbane. The Company has three operating divisions.

The Consumer Online Division is a platform of publicly available real estate websites underpinned bywww.onthehouse.com.au, providing free access to an extensive database of real estate content and property values onmost properties in Australia, including traditional real estate online classified listings. The website is comparable tosuccessful offerings in the US (Zillow) and UK (Zoopla) and has very quickly become the third largest online real estateplatform in Australia, currently attracting more than 1.3 million unique browsers per month.

The Real Estate Agency Solutions Division is a platform providing trust accounting solutions (sales and rental), officeadministration, property sales and management applications and other business performance tools for real estate agentsadding to and utilising Onthehouse’s extensive database.

The Information and Analytics Services Division leverages the Onthehouse and Residex extensive proprietary database ofreal-time and historical property information to provide customised data and reports to the Australian real estate industryand related industries.

Michael FredericksManaging Director & CEOT: +61-7 3243 4345E: michael.fredericks@onthehouse.com.au

Sue WhidborneCFO & Company SecretaryT: +61-7 3243 4324E: sue.whidborne@onthehouse.com.au

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Onthehouse Holdings

Goldman Sachs AustraliaInvestment Conference

16 May 2012

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The next generation property platform...

“We are establishing Onthehouse asAustralia’s leading digital real estate

content and solutions provider”

“We are establishing Onthehouse asAustralia’s leading digital real estate

content and solutions provider”

“We are creating a significantly moreinformed audience and establishing a

more efficient marketplace for theconsumption of traditional and

innovative digital real estate productsand services”

“We are creating a significantly moreinformed audience and establishing a

more efficient marketplace for theconsumption of traditional and

innovative digital real estate productsand services”F

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Corporate snapshot

OverviewASX Ticker OTH

Shares on Issue 81,627,500

Share Price* 59 cents

Market Cap* $48.2m

Options on issue 3,350,000

Substantial holders:Wilson HTM Investment Group 12.08%

Michael Fredericks 8.67%

AWJ Family Pty Ltd 6.13%

Directors:Mr Jim McKerlie - Non Exec. Chairman

Mr Michael Fredericks - Managing Director & CEO

Mr Warwick Face - Non Exec. Director

Ms Gail Pemberton - Non Exec. Director

Relative share price performance

* Share price and Market cap quoted as at 3 May 2012

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Three business divisions……and how they connect through data

Real EstateAgency

Solutions

Real EstateAgency

Solutions

Informationand

Analytics

Informationand

Analytics

ConsumerOnline

ConsumerOnline

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Collection,curation and

distribution ofdata

Collection,curation and

distribution ofdataF

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Strategic focus on vertical property platformStrategic focus on cross selling opportunities

• Real estate agency services + Data Services + Online Consumer portal

• Ability to up-sell more of our products to our existing clients (approx. half of the real

estate agent offices in Australia)

• Implementation of Residex technology, content and relationships across our

expanding client base

Aggregated property data

• Aggregation of property data from different industry sources

• Rich historical proprietary content – to be realised in H2 and FY13

• Low capex data model – Business divisions earn revenue from

managing content which alleviates the need to acquire content

Multiple sources of revenue

• Stable, growing recurring subscription revenue from Agency Solutions Division

• www.onthehouse.com.au now being monetised

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Australia’s leading digital real estate agencysolutions provider

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onthehouse>50%

Bundled content and service platformfor real estate agencies• Business critical software and content

applications for real estate agents

• Integrated platform for office administration,

trust accounting and business tools

• Regulatory required solutions driving “sticky”

customer base

• Implementing enhanced agent efficiency

Subscription revenues

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Real estate agency services:Mobility is key for real estate agents

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• History – One of Australia’s oldest and most respected real estate data businesses

• Technology – One of Australia’s market leading valuation technologies / IP (AVM)

• Customers – High calibre and diversified customer base, including governmentagencies, banks, mortgage brokers, agents and developers

• Opportunity – R&D house traditionally, now being commercialised

• Reduces Risk – Provides onthehouse.com.au with market respected valuationtechnology for application to the consumer market through onthehouse.com.au platformwithout significant capital expenditure or protracted time delays

• Synergies – Assists absorb data costs

Information and Analytics DivisionF

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Feb 1,004,563 uniquebrowsers

1.79mreports generated during March 12

~850%growth on Feb 11

Strong organic growth for Consumer Online

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105k173k

265k

380k445k

517k

598k 625k

722k

813k

720k

928k

1.0m

Feb'11 Mar'11 Apr'11 May'11 Jun'11 Jul'11 Aug'11 Sep'11 Oct'11 Nov'11 Dec'11 Jan'12 Feb'12

Consumer Online: rapid organic traffic growthUnique browsers for the Consumer Online Division (excluding agent sites)

105,909

1,004,563

Source: Google Analytics

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Mar'11 Apr'11 May'11 June'11 Jul'11 Aug'11 Sep'11 Oct'11 Nov'11 Dec'11 Jan'12 Feb'12 Mar'12

Highly engaged audience – content drivenReports generated for the Consumer Online Division

1,791,444

321,156

70%open rate of the

MarketWatch Report

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Approaching Online ‘sweet spot’ ahead of schedule

^ 1m-1.5m Ubs scale threshold Engagement

At Feb 12 wewere at ~1M UBs Banners and Sponsorship

Placement

Engagement

Xx

ConsumerAgent PropertyProfessional

/ Trade

Rental Management

SalesManagement

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Overseas comparables to Consumer Online continue to scale

The success of Zillow, Trulia and Zoopla continues internationally, with high growth in traffic rates andaudience engagement.

• Zillow.com has nearly 24 millionunique browsers per month.

• Zillow has web alliances utilising avariety of Zillow’s valuation toolsand property information.

• Zillow and the Zillow / Yahoo RealEstate partnership dominate thereal estate search portals within theUSA.

• Online business now profitable andscaling rapidly.

Onthehouse has First MoverAdvantage in Australia

• Trulia has nearly 15 million uniquebrowsers per month.

• Trulia also has web alliancesutilising a variety of Trulia'svaluation tools and propertyinformation.

• Launched in 2008, Zoopla is one ofthe fastest growing propertywebsites in the UK, now attractingover 10 million visits per month.

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Delivering growthGrowth continues in 2H12• Underlying YTD EBITDA* is $5.57m at end March 2012

• Expect to deliver revenues within 3% of the Prospectus forecast

• On track to deliver Prospectus EBITDA forecast of $8m

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1.50

1.84*2.23

2.43

-

1.00

2.00

3.00

Q1 Actual Q2 Actual Q3 Actual Q4 Forecast

Mill

ions

Underlying EBITDA*This represents a 74.5% increase onthe FY11 Pro-forma EBITDA of$4.58 million.

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Operational achievements over Q3

• Continuing growth in the Real Estate Agency Solutions Division

• Progressing the monetisation of onthehouse.com.au online users, with the execution of a 12

month sponsorship agreement commencing in March with Suncorp covering the

onthehouse.com.au website and Onthehouse Property Values App

• Consumer Online Division traffic and engagement continued to scale:

o Traffic levels continued to grow, surpassing one million unique visitors per month

o Audience engagement also continued to grow with the number of reports generated on

the onthehouse.com.au portal exceeding 1.79 million in March 2012

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Outlook• Our addressable markets are HUGE

• Acquisition integration benefits flowing through

• REASD subscription model is resilient to subdued real estate transaction market, and is currentlyenjoying growth in subscribers and yield per subscriber

• Unique integrated and complementary strategic assets within the real estate vertical

• First mover advantage in implementing the Onthehouse real estate vertical strategy and high barriers toentry to replicate the model in Australia

• Potential to leverage further partnership opportunities in online space

• Continued scaling and monetisation of consumer portal

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Questions

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Disclaimer

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Some of the information contained in this presentation contains “forward-lookingstatements” which may not directly or exclusively relate to historical facts. These forward-looking statements reflect Onthehouse Holdings Limited’s current intentions, plans,expectations, assumptions and beliefs about future events and are subject to risks,uncertainties and other factors, many of which are outside the control of OnthehouseHoldings Limited.

Important factors that could cause actual results to differ materially from the expectationsexpressed or implied in the forward-looking statements include known and unknownrisks. Because actual results could differ materially from Onthehouse Holdings Limited’scurrent intentions, plans, expectations, assumptions and beliefs about the future, you areurged to view all forward-looking statements contained herein with caution.

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Appendices

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Why are we different at Onthehouse?• Introducing the benefits of the internet, technology and data to the real estate vertical

in Australia

• In the Real Estate Agency industry, we are introducing enhanced functionality andcontent driven solutions, efficiencies and savings

• In the consumer category, we are introducing the traditional benefits of onlineapplications (including greater content aggregation, analytics and market efficienciesbeyond traditional and online classifieds), which have not arrived in the real estateindustry, unlike others (such as equity markets, share trading, travel and automotive)

• In the Information and Analytics category, we are building on the Residex credentialsto assist our corporate clients to better understand locational markets and spend theirvaluable advertising dollar in far more targeted ways

• OTH provides more content and significantly enhanced applications of that contentand we deliver what our audience wants

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A complete solutionto an agents realestate softwareneeds

18 years experience

PropertyManagement

Sales Management

Trust Accounting

CRM Software

Innovative realestate websites andbusiness solutions

12 years experience

eMarketingSolutions

Client Manager

Web Choices

Mobile / iPad

Providing businesswith qualityinformation fortoday’s market

Historical data

Growth in prices

Market Movements

Rental Yields

Detailed Reporting

Online resourcecovering the wholereal estate market

Consumer Portal

Claim your SOLD

CMA Reports

Profile Reports

New Listings andAppraisals

REAL ESTATE AGENCY SOLUTIONS CONSUMER ANALYTICS

Who we areF

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Frustrated Consumers• How much is my house really worth?• What is my neighbours house worth?• What are the houses in my street, suburb, surrounding region worth?• Is it a good time to sell, buy or invest?

Inaccessible and Outdated Information• Important home information is locked inside government

registries and industry only databases

Antiquated Platforms• Massive technology under-investment.• Fragmented, whereby legacy systems underpin the industry

Frustrated Agents• Out-dated sales data• Multiple platforms and inefficiencies• No integration of content and analytical reporting

Online real estate shiftF

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Onthehouse.com.au – next generation online portalproviding a data rich “content” experience

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Information and Analytics: Strong Industry Presence

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Content efficienciesF

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