footprints for retail - shopper path analysis

WE HAVE A SUITE OF SOLUTIONS DEVELOPED TO

ADDRESS THE NEW CONSUMER DECISION

JOURNEY

HOWSHOPPER ENGAGEMENT,

PATH ANALYSIS,PROFILING

& REMARKETINGWORKS

O u r s o l u t i o n s c a n a d d r e s s a c o m p l e t e

s h o p p e r j o u r n e y o p t i m i z a t i o n l i k e t r a d i t i o n a l o n l i n e

m a r k e t i n g p e r f o r m a n c e t o o l s d o

f o r e c o m m e r c e e n v i r o n m e n t s .

A s c u s t o m e r s e n t e r t h e r e t a i l a r e a , t h e i r b e h a v i o r i s a n a l y z e d a n d t h e y s e a m l e s s l y

c o n n e c t t o W i - F i w h e r e a v o u c h e r i n c e n t i v i z e s t h e

d o w n l o a d o f y o u r m o b i l e a p p .

T h e s a m e v o u c h e r i s r e a d y t o b e r e d e e m e d

t h r o u g h t h e m o b i l e a p p r i g h t a w a y .

I n d i v i d u a l s h o p p e r p a t h a n a l y t i c s a r e

g e n e r a t e d a l m o s t i n r e a l t i m e t h r o u g h a

v e r y i n t u i t i v e i n t e r f a c e w i t h

p o w e r f u l i n s i g h t s .

T h e i n s t a n t p e r s o n a l i z a t i o n &

a c t i v e r e c o m m e n d a t i o n s

m o d u l e i n t h e m o b i l e a p p u n d e r s t a n d s

m i c r o - m o m e n t s a n d s t a r t s e n d i n g v a r i o u s s u g g e s t i o n s w i t h h i g h

r e l e v a n c e .

W h i l e i n t h e s a m e c o n t e x t t h e c o n s u m e r

c a n a c t i v a t e t h e m o b i l e p a y m e n t

f u n c t i o n a l i t i e s w i t h i n a s e c u r e d

e n v i r o n m e n t .

T h e n e x t d a y , t h e s h o p m a n a g e r g e t s t o

b e n o t i f i e d o f o u r c u s t o m e r d r i v i n g t o w a r d s t h e l o c a l

s t o r e . A d i r e c t n o t i f i c a t i o n s i s

p r e p a r e d t o b e s e n t o n r e q u e s t a s p a r t o f a “ S u r p r i s e & D e l i g h t ”

p r o g r a m .

A s t h e c u s t o m e r a p p r o a c h e d t h e s t o r e ,

t h e i n - a p p n o t i f i c a t i o n r e v e a l s

a n o t h e r v o u c h e r f o r a p r e m i u m p r o d u c t

w h i c h i s v e r y a p p e a l i n g .

T h e o n - t h e - s h e l f d i g i t a l s i g n a g e a n d

c l o s e p r o x i m i t y n o t i f i c a t i o n s i m p r o v e

t h e v a l u e o f t h e b a s k e t w h i l e

a m p l i f y i n g t h e s u g g e s t i v e f a c e t o f

t h e s h o p p i n g e x p e r i e n c e .

T h i s c o n n e c t e d s h o p p i n g e x p e r i e n c e t h a t r e l i e s o n s i m p l e

i n f r a s t r u c t u r e a n d a p p u p g r a d e s h e l p s t h e

c o m p a n y ’ s m a r k e t i n g d e p a r t m e n t t o p r o f i l e

t h e i r s p e c i f i c c u s t o m e r s w i t h u n p r e c e d e n t e d

a p p r o a c h .

W h i c h g i v e s t h e m t h e p o s s i b i l i t y t o r e m a r k e t

t o t h e i r s p e c i f i c c u s t o m e r s a n d o t h e r

l o o k a l i k e a u d i e n c e s o n Fa c e b o o k & G o o g l e .

A l l d a t a g e n e r a t e d b y i n t e r a c t i o n s i n v a r i o u s

o n l i n e & o f f l i n e t o u c h p o i n t s s h a p e s

o u r u n r i v a l l e d S o c i a l C u s t o m e r P r o f i l e

M a n a g e r w h e r e N P S & P r o p e n s i t y t o B u y

i n d i c a t o r s m o v e t h e n e e d l e t o w a r d s a n i n c r e a s e d L i f e t i m e

C u s t o m e r Va l u e .

HOW SHOPPER PATH ANALYSIS DRIVES BETTER

RETAIL ANALYTICS

Go beyond people counters. Understand shopping behaviors at individual level. Improve how your business generates value out of each

visit.

We use Wi-Fi technology, triangulation, and device detection to create real-time analytics around consumption patterns.

And we match these with business specific information in order to optimize commerce, communications, promotions & operations.

Rea l - t ime v i s i to rs p resence repor t ing i n te r face

Heatmaps are generated fo r i nd iv idua l commerc i a l a reas .

Per fo rmance benchmarks and t rends he lp unders tand re tu rn on inves tment and va r ious fac to rs that a f fec t the bus iness .

Automat i ca l l y generated week ly pe r fo rmance repor t s a re sent to i nd iv idua l s to re managers & operat iona l , marke t ing o r othe r execut i ves .

Demo at : ra .o range . ro/execut i ve -dashboard/

THANK YOU!