food shoppers in america: seek rewarding experiences

CLUB STOREWHOLESALE

Consumers Seek MoreRewarding Food Experiencesfrom All Types of Retailers

TraditionalShopping Channels

SEEK REWARDINGEXPERIENCES

in America

GroceRy storEVisitS a mOnth

Of coNsumeRs shOp atGroceRy stOres Each Month

Shop At maSs/SuperEach Month

Majority visit 3 different channels each week

spEcialTy/NaturAl, club and OnlinE chaNnels best deliVer hIghly relevaNt, uniqUe prOductSAnd sErvicEs thAt fuEl shOppers’ aspiRatioNs, leadIng tO the highEst aDvocaCy scorEs.

For more information on the study and tounderstand how these insights can translate into

actionable solutions for your brand, contact:

Steve BryantDirector, Food & Beverage

steve.bryant@mslgroup.com | 206.313.1588

F O O D S H O P P E R S

ORGANICMARKET

Food Shopping in America, a new study by MSLGROUP and The Hartman Group, reveals evolving consumer behaviors

when it comes to grocery shopping. In particular, the study showshow important value and relevance are to consumers as they shop.With more time and money constraints than ever, consumers look

for shopping to be a “rewarding experience.”

Alternative ChannelsOffer a Way to Engage

inSpiriNg prEpareDFood OptionS

hiGher-QualitYProductS

glObalFare

seRviceSfrEsh oFferingS

89%

13% 36% 46%

85% Average

of 15

ShoppEd thE cluB chaNnelIn thE lasT montH

ShoppEd at specIalty/NaturaLFood StoreS in The lAst mOnth

Spend at lEast 5% oFGroceRy biLl onLine

cluB storESuperMarkeT spEcialtY shoP