food shoppers in america: seek rewarding experiences
DESCRIPTION
Food Shopping in America, a new study by MSLGROUP and The Hartman Group, reveals evolving consumer behaviors when it comes to grocery shopping. In particular, the study shows how important value and relevance are to consumers as they shop. With more time and money constraints than ever, consumers look for shopping to be a “rewarding experience.” We hope you enjoy reading it. For more information or feedback connect with our NA team @MSLGROUPNA or reach out to us on Twitter @msl_group.TRANSCRIPT
CLUB STOREWHOLESALE
Consumers Seek MoreRewarding Food Experiencesfrom All Types of Retailers
TraditionalShopping Channels
SEEK REWARDINGEXPERIENCES
in America
GroceRy storEVisitS a mOnth
Of coNsumeRs shOp atGroceRy stOres Each Month
Shop At maSs/SuperEach Month
Majority visit 3 different channels each week
spEcialTy/NaturAl, club and OnlinE chaNnels best deliVer hIghly relevaNt, uniqUe prOductSAnd sErvicEs thAt fuEl shOppers’ aspiRatioNs, leadIng tO the highEst aDvocaCy scorEs.
For more information on the study and tounderstand how these insights can translate into
actionable solutions for your brand, contact:
Steve BryantDirector, Food & Beverage
[email protected] | 206.313.1588
F O O D S H O P P E R S
ORGANICMARKET
Food Shopping in America, a new study by MSLGROUP and The Hartman Group, reveals evolving consumer behaviors
when it comes to grocery shopping. In particular, the study showshow important value and relevance are to consumers as they shop.With more time and money constraints than ever, consumers look
for shopping to be a “rewarding experience.”
Alternative ChannelsOffer a Way to Engage
inSpiriNg prEpareDFood OptionS
hiGher-QualitYProductS
glObalFare
seRviceSfrEsh oFferingS
89%
13% 36% 46%
85% Average
of 15
ShoppEd thE cluB chaNnelIn thE lasT montH
ShoppEd at specIalty/NaturaLFood StoreS in The lAst mOnth
Spend at lEast 5% oFGroceRy biLl onLine
cluB storESuperMarkeT spEcialtY shoP