food express marketing plan

MARKETING PLAN FOR FOOD EXPRESS (ANDROID APP FOR INSTANT FOOD)

AGENDA:• Executive

summary

• Situation analysis

• Goal

• Strategy

• Tactics

• Implementation

• Order your favorite food online and

get it delivered in no time.

• Choose from the widest varieties and

the best restaurants near you.

HOW DOES IT WORK???

Food express enables its users to online order Healthy and Quality food and get it delivered to them instantly.

It Integrates all the apps from the nearby restaurants and provides variety of food items for them.

The biggest advantage of the app is that it provides healthfriendly food with minimum FATS ABSORBTION

STRENGTH (1)

STENGTH (2)

WEAKNESS

Very new in the market

(1)

OPPORTUNITY

THREAT

HEAVY COMPETITION IN THE MARKET

WORKING CLASS

TRAVELLERS

INSTANT PARTIES

SIMILARITIES IN ALL THE FOOD DELIVERY APPS

• FREE DELIVERY

• SIMILAR MENU FROM ALL CUISUINES

• HEALTHY FOOD

DIFFERENCE AMONG ALL THE APPS

• Accurate reviews• Reserves tables at restaurants• Notifies if there are no shops available

PARTNERS

• RESTAURANTS

• GOOGLE STORES

• ADVERTISING COMPANIES

• MAPS

• NETWORK OPERATORS

QUALITY FOOD SATISFYING CUSTOMER EXPECTATIONS

SERVICES

FREE FEATURES

Premium versions shall be $6 in order to compensate for the costings of Hotel reservations and long distance orders.

• Frequently visiting customers will be awarded discounts and gifts.

• Giveaways

• Customer competitions (customer of the week)

COMMUNICATION

• Through giveaways

• Media

• Local Events

• Social Media

• Word-of-mouthing

• Staging local events

TCUSTOMER REVIEWS

DISCLAIMER

This ppt. has been created by Narayani Pandey SRMSWCET under the guidance of Prof. Sameer Mathur IIM LUCKNOW