food express marketing plan
TRANSCRIPT
MARKETING PLAN FOR FOOD EXPRESS (ANDROID APP FOR INSTANT FOOD)
AGENDA:• Executive
summary
• Situation analysis
• Goal
• Strategy
• Tactics
• Implementation
• Order your favorite food online and
get it delivered in no time.
• Choose from the widest varieties and
the best restaurants near you.
HOW DOES IT WORK???
Food express enables its users to online order Healthy and Quality food and get it delivered to them instantly.
It Integrates all the apps from the nearby restaurants and provides variety of food items for them.
The biggest advantage of the app is that it provides healthfriendly food with minimum FATS ABSORBTION
STRENGTH (1)
STENGTH (2)
WEAKNESS
Very new in the market
(1)
OPPORTUNITY
THREAT
HEAVY COMPETITION IN THE MARKET
WORKING CLASS
TRAVELLERS
INSTANT PARTIES
SIMILARITIES IN ALL THE FOOD DELIVERY APPS
• FREE DELIVERY
• SIMILAR MENU FROM ALL CUISUINES
• HEALTHY FOOD
DIFFERENCE AMONG ALL THE APPS
• Accurate reviews• Reserves tables at restaurants• Notifies if there are no shops available
PARTNERS
• RESTAURANTS
• GOOGLE STORES
• ADVERTISING COMPANIES
• MAPS
• NETWORK OPERATORS
QUALITY FOOD SATISFYING CUSTOMER EXPECTATIONS
SERVICES
FREE FEATURES
Premium versions shall be $6 in order to compensate for the costings of Hotel reservations and long distance orders.
• Frequently visiting customers will be awarded discounts and gifts.
• Giveaways
• Customer competitions (customer of the week)
COMMUNICATION
• Through giveaways
• Media
• Local Events
• Social Media
• Word-of-mouthing
• Staging local events
TCUSTOMER REVIEWS
DISCLAIMER
This ppt. has been created by Narayani Pandey SRMSWCET under the guidance of Prof. Sameer Mathur IIM LUCKNOW