flow powerpoint
Post on 30-Jun-2015
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Water Bottle AdvertisementAnna GuevarraHannah MutzeShea BrunsdonCamille Oeding
FLOW
Branding
• Celebrity endorsement- Russel Brand• Gen Y• Fit and Healthy Lifestyle• Slogan- Go with the flow
ADVERTISEMENT
STORYBOARD
• Appealing to Gen Y–Cultural connotations–Cameo establishes humorous
genre–Relies on extratextual knowledge–‘Pumped up kicks’ lends a
positive interpretation by using popular music
• Breaking through the clutter– Careful selection of song– Lively atmosphere– Simple imagery
• Fitness and health culture– Exercise, gym settings– Emphasizes the need for the product
Go with the flow!
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