Water Bottle AdvertisementAnna GuevarraHannah MutzeShea BrunsdonCamille Oeding

FLOW

Branding

• Celebrity endorsement- Russel Brand• Gen Y• Fit and Healthy Lifestyle• Slogan- Go with the flow

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STORYBOARD

• Appealing to Gen Y–Cultural connotations–Cameo establishes humorous

genre–Relies on extratextual knowledge–‘Pumped up kicks’ lends a

positive interpretation by using popular music

• Breaking through the clutter– Careful selection of song– Lively atmosphere– Simple imagery

• Fitness and health culture– Exercise, gym settings– Emphasizes the need for the product

Go with the flow!