fixing broken content in higher education

IWMW 2012

Last updated April 2015

FIXING BROKEN CONTENT IN HIGHER EDUCATIONRICHARD PROWSE

Universities don’t have to create bad content,

they choose to.

They can and do create amazing content

everyday.

We need to start thinking like publishers.

Valuing our audiences…

…and the content we create.

“[You need a plan] for the creation, publication and governance of useful, usable content.”KRISTINA HALVORSON. “THE DISCIPLINE OF CONTENT STRATEGY”

IMAGE: FLICKR.COM/PHOTOS/SUPERPOPE/4835759214 CC BY 2.0

STEP ONEAnalyse your content.

STEP TWOHold a fact led conversation.

STEP THREEDefine a plan.

STEP FOURImplement.

STEP FIVEMeasure and refine.

Q&A

Rich is Editor-in-chief at the University of Bath where he leads a 7 strong team responsible for bath.ac.uk. For the past ten years he has led on digital content efforts at top-ranking English universities. Rich is Co-founder of Bath’s first content meetup. He also regularly blogs on content strategy, agile content development, and user experience.

RICHARD PROWSE

@RICHPROWSE

CONTENTBEAR.CO.UK

WWW.LINKEDIN.COM/IN/RICHPROWSE

R.W.PROWSE@BATH.AC.UK

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