fixing broken content in higher education
DESCRIPTION
In this workshop I’ll explain why content is broken and how you can use content strategy to fix it. We’ll discuss how to deliver a content strategy for your institution and the challenges you may face. This slide deck was original called 'The challenges of delivering content strategy in higher education'TRANSCRIPT
IWMW 2012
Last updated April 2015
FIXING BROKEN CONTENT IN HIGHER EDUCATIONRICHARD PROWSE
Universities don’t have to create bad content,
they choose to.
They can and do create amazing content
everyday.
We need to start thinking like publishers.
Valuing our audiences…
…and the content we create.
“[You need a plan] for the creation, publication and governance of useful, usable content.”KRISTINA HALVORSON. “THE DISCIPLINE OF CONTENT STRATEGY”
IMAGE: FLICKR.COM/PHOTOS/SUPERPOPE/4835759214 CC BY 2.0
STEP ONEAnalyse your content.
STEP TWOHold a fact led conversation.
STEP THREEDefine a plan.
STEP FOURImplement.
STEP FIVEMeasure and refine.
Q&A
Rich is Editor-in-chief at the University of Bath where he leads a 7 strong team responsible for bath.ac.uk. For the past ten years he has led on digital content efforts at top-ranking English universities. Rich is Co-founder of Bath’s first content meetup. He also regularly blogs on content strategy, agile content development, and user experience.
RICHARD PROWSE
@RICHPROWSE
CONTENTBEAR.CO.UK
WWW.LINKEDIN.COM/IN/RICHPROWSE
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