five buckets model for product management

5 BUCKETS OF PRODUCT MANAGEMENT

To each their own shape

Ref: Jonny Schneider

Ref: Jiangmei Kang

ANOTHER WAY TO THINK OF WHO WE AREThe Five Buckets Approach to Product Management Capabilities and Competencies

4

Synthesis

Influencing Business Acumen

Domain Knowledge

Prioritisation

FIVE BUCKETS

of

PRODUCTMANAGEMENT

CAPABILITIESFive key capabilities that summarise essentials of Product Entrepreneurship and Product Management

6

Influencing

Synthesis

INFLUENCING

7

Business Acumen

Domain Knowledge

Prioritisation

• Rallying opinions around the Product value• Active listening• Evangelism• Articulation of value• Connect Business, Users, Techies and be their

advocate in Product decisions• Establish common language• Fill the communication gap• Stakeholder engagement• Problem solving• Decision making• Conflicts resolution• Jedi Mind Tricks• Elevator pitches• Quips, anecdotes, story telling• Personal leadership• CxO level conversations

Synthesis

SYNTHESIS

8

Influencing Business Acumen

Domain Knowledge

Prioritisation

• Take inputs from various sources and synthesize them

into coherent vision

• Build Product Strategy

• Product Design, Innovation, User Research keeping

inputs and behaviors in mind

• Work with Business Analysts, Experience Designers,

Developers, stakeholders, contributors, builders,

consumers, etc.

Domain Knowledge

Synthesis

Domain Knowledge

9

Influencing Business AcumenPrioritisation

• Ramp up at needed pace to get sufficient Domain

Knowledge

• SME or strong Design background or strong

Development background

Prioritisation

Synthesis

Prioritisation

10

Influencing Business Acumen

• Roadmapping

• Track and Manage the Delivery Progress

• Manage and Prioritize the Product Backlog

Domain Knowledge

Business Acumen

Synthesis

Business Acumen

11

Influencing

• Sustainability of the business based on the product

• Business case for

ideas/product/innovations/incremental innovations

• Pricing

• Market scoping

• Market research

• Market size

• Market opportunity

• Product - Organization fit

• Product - Market fit

Domain Knowledge

Prioritisation

PERSONAS EXAMPLESProduct Managers come in variety of sizes, colors, configurations, attitude and style

12

Influencing Business AcumenPrioritisation

IDEATOR / DISRUPTOR / STARTUP PROMA

13

Synthesis

Domain Knowledge

Synthesis

Influencing Business Acumen

INCREMENTAL INNOVATOR / ENTERPRISE PROMA

14

Domain Knowledge

Prioritisation

Influencing

Domain Knowledge

Prioritisation

SUSTENANCE PRODUCT MANAGER

15

Synthesis

Business Acumen

Synthesis

Influencing

Domain Knowledge

DOMAIN SPECIFIC PRODUCT MANAGER

16

Business AcumenPrioritisation

THANK YOU

Dinker Charak – ddiinnxx.com