five buckets model for product management
TRANSCRIPT
5 BUCKETS OF PRODUCT MANAGEMENT
To each their own shape
Ref: Jonny Schneider
Ref: Jiangmei Kang
ANOTHER WAY TO THINK OF WHO WE AREThe Five Buckets Approach to Product Management Capabilities and Competencies
4
Synthesis
Influencing Business Acumen
Domain Knowledge
Prioritisation
FIVE BUCKETS
of
PRODUCTMANAGEMENT
CAPABILITIESFive key capabilities that summarise essentials of Product Entrepreneurship and Product Management
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Influencing
Synthesis
INFLUENCING
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Business Acumen
Domain Knowledge
Prioritisation
• Rallying opinions around the Product value• Active listening• Evangelism• Articulation of value• Connect Business, Users, Techies and be their
advocate in Product decisions• Establish common language• Fill the communication gap• Stakeholder engagement• Problem solving• Decision making• Conflicts resolution• Jedi Mind Tricks• Elevator pitches• Quips, anecdotes, story telling• Personal leadership• CxO level conversations
Synthesis
SYNTHESIS
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Influencing Business Acumen
Domain Knowledge
Prioritisation
• Take inputs from various sources and synthesize them
into coherent vision
• Build Product Strategy
• Product Design, Innovation, User Research keeping
inputs and behaviors in mind
• Work with Business Analysts, Experience Designers,
Developers, stakeholders, contributors, builders,
consumers, etc.
Domain Knowledge
Synthesis
Domain Knowledge
9
Influencing Business AcumenPrioritisation
• Ramp up at needed pace to get sufficient Domain
Knowledge
• SME or strong Design background or strong
Development background
Prioritisation
Synthesis
Prioritisation
10
Influencing Business Acumen
• Roadmapping
• Track and Manage the Delivery Progress
• Manage and Prioritize the Product Backlog
Domain Knowledge
Business Acumen
Synthesis
Business Acumen
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Influencing
• Sustainability of the business based on the product
• Business case for
ideas/product/innovations/incremental innovations
• Pricing
• Market scoping
• Market research
• Market size
• Market opportunity
• Product - Organization fit
• Product - Market fit
Domain Knowledge
Prioritisation
PERSONAS EXAMPLESProduct Managers come in variety of sizes, colors, configurations, attitude and style
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Influencing Business AcumenPrioritisation
IDEATOR / DISRUPTOR / STARTUP PROMA
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Synthesis
Domain Knowledge
Synthesis
Influencing Business Acumen
INCREMENTAL INNOVATOR / ENTERPRISE PROMA
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Domain Knowledge
Prioritisation
Influencing
Domain Knowledge
Prioritisation
SUSTENANCE PRODUCT MANAGER
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Synthesis
Business Acumen
Synthesis
Influencing
Domain Knowledge
DOMAIN SPECIFIC PRODUCT MANAGER
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Business AcumenPrioritisation
THANK YOU
Dinker Charak – ddiinnxx.com