fishing with a keyboard i google - peter greenberger
Post on 02-Nov-2014
754 Views
Preview:
DESCRIPTION
TRANSCRIPT
Google Confidential and Proprietary
Fishing for Supporters OnlineHow campaigns can use Google to capture data
Peter D. Greenberger, Elections & Issue AdvocacyApril 20, 2009
Google Confidential and Proprietary
List Building: Offline Events Drive Online Search
Google Confidential and Proprietary
List Building: Capitalize on Spikes in Interest
Google Confidential and Proprietary
List Building: Capitalize on Spikes in Interest
Google Confidential and Proprietary
Missing the Tea Party…
Google Confidential and Proprietary
Segment Your Data with AdWords
• Attract supporters by issue
• Identify interested voters
• Recruit new supporters
• Build rapid response teams
• Rebut rumors and attacks
• Get Out the Vote!
Google Confidential and Proprietary
Message Testing in Real Time
Google Confidential and Proprietary
Thank youQuestions?
top related