Google Confidential and Proprietary

Fishing for Supporters OnlineHow campaigns can use Google to capture data

Peter D. Greenberger, Elections & Issue AdvocacyApril 20, 2009

Google Confidential and Proprietary

List Building: Offline Events Drive Online Search

Google Confidential and Proprietary

List Building: Capitalize on Spikes in Interest

Google Confidential and Proprietary

List Building: Capitalize on Spikes in Interest

Google Confidential and Proprietary

Missing the Tea Party…

Google Confidential and Proprietary

Segment Your Data with AdWords

• Attract supporters by issue

• Identify interested voters

• Recruit new supporters

• Build rapid response teams

• Rebut rumors and attacks

• Get Out the Vote!

Google Confidential and Proprietary

Message Testing in Real Time

Google Confidential and Proprietary

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