fishers of men

FISHERS OF MENRecruitment & Retention:

A Winning Strategy

Presentation by James Howard Langston, MBA, SPHR-CA

Invitation to participate in the conference proceedings at the

2002 HAWAII INTERNATIONAL CONFERENCE ON BUSINESS

June 18 – 22, 2002

“follow Me, and I will make you fishers of men”

MATTHEW 28:19

Left to Right: Cheri, Alice, Jim, James, & Anna Langston

A special acknowledgment to Alice, Anna, Cheri, and James – who patiently supported me in continuing my education

In Loving Memory Dr. Carlos A. Bonilla

A special acknowledgment To Dr. Carlos A. Bonilla – who provided a special light for the creation of this research project

CONTENTS

• the fishing analogy

• a winning strategy

• bureau of labor statistics human fish finder

• recruitment & retention highlights

• save mart supermarkets store-level applicant opinion survey

CONTENTS

• a theory of human motivation

• an investment problem

• concluding automatic slide presentation:

– save mart implements a winning strategy

– save mart’s employer branding & corporate branding

THE FISHING ANALOGY

• late evening preparations

• long hard hours, often until early morning

• mesh nets, baskets, and a stone anchor

• torches for attracting fish

• food and water jars, extra ropes and oars

A WINNING STRATEGY

• leads with a servant attitude

• provides a sense of belonging

• applies diversity

• insists on the individual’s importance

A WINNING STRATEGY

• encourages persistently

• instills a sense of security

• makes participation possible for everyone

• inspires a universal cause

BLS HUMAN FISH FINDER

0

1

2

3

4

5

6

7

FEBM

ARAPR

MAY

JUN

JUL

AUGSEPT

OCT

NOV

DECJA

NFEB

2001 - 2002 Unemployment Rate

SOURCE: BUREAU OF LABOR STATISTICS

RECRUITMENT & RETENTION HIGHLIGHTS

• bottom “fish” line HR strategies

• winning examples:

– seattle’s world famous pike place fish market

– the container store

• managing human capital effectively is the most important single reason for corporate financial success – a quantification of winning HR practices

SOURCE: WATSON WYATT WORLDWIDE

Bottom “fish” Line HR Stragegies

John Yokoyama, Owner of “World Famous” Pike Place Fish, Seattle, Washington

SOURCE: WWW.PIKEKPLACEFISH.COM

A Dynamic, Fast-Paced Retail Fish Market that’s Fun for both Customers and Employees

SOURCE: WWW.PIKEKPLACEFISH.COM

December 18, 2009 Update

December 18, 2009 Update

December 18, 2009 Update

December 18, 2009 Update

The Container Store

# 2 – year 2002# 1 – year 2001# 1 – year 2000

SOURCE: WWW.CONTAINERSTORE.COM

good pay. great benefits.respect.

The Container Store

a commitment to employees and a principled way of doing business

SOURCE: WWW.CONTAINERSTORE.COM

Store-Level Applicant Opinion SurveyJune 2001

Save Mart Supermarkets Corporate Office

1800 Standiford Avenue

Modesto, California 95350

QUESTION 1

which is your preferred method of job searching?

Networking

Newspaper Classifieds

Internet Job Sites

Recruiters/Headhunters

Job Fairs

Percentage of respondents

Minors 16 < 18

Adults 18 > 16

53.57%56.25%

16.07%13.89%

17.86%11.81%

7.14%13.19%

5.36%4.86%

QUESTION 2

if you received two attractive job offers with identical salaries, what factor would most influence you to

select one job over the other?

Insurance and benefits

Corporate culture/quality of coworkers

Professional development opportunities

Work location

Work environment/quality of facilities

Percentage of respondents

Minors 16 < 18

Adults 18 > 16

15.97%

38.19%

12.50%11.11%

17.86%25.00%

25.00%

21.43%9.72%

23.21%

QUESTION 3

what is the most effective way to evaluate a potential employer?

Network with current employees

Corporate Web site

Talk to current clients/customers of the employer

Research recent news and articles about the company

Read the company's annual report

Percentage of respondents

Minors 16 < 18

Adults 18 > 16

60.71%46.53%

12.50%

10.42%

0.00%10.42%

23.21%20.14%

7.14%

8.93%

QUESTION 4

what element of a job advertisement is most essential to finding the right

job?

Compensation

Description of job responsibilities

Required skills and/or education

Description of the company and its vision

The style and creativity of the writing

Percentage of respondents

Minors 16 < 18

Adults 18 > 16

1.79%1.39%

44.64%36.11%

12.50%21.53%

5.36%4.86%

35.71%36.11%

A THEORY OF HUMAN MOTIVATIONAbraham Harold Maslow, 1908 - 1970

SOURCE: WWW.ACCEL-TEAM.COM

Actualization

Esteem

Social

Safety

Physiological

LOW Strength of Needs HIGH

MASLOW’S HIERARCHY OF NEEDS

physiological needs

SOURCE: WWW.ACCEL-TEAM.COM

Actualization

Esteem

Social

Safety

Physiological

LOW Strength of Needs HIGH

MASLOW’S HIERARCHY OF NEEDS

safety or security needs

SOURCE: WWW.ACCEL-TEAM.COM

Actualization

Esteem

Social

Safety

Physiological

LOW Strength of Needs HIGH

MASLOW’S HIERARCHY OF NEEDS

social or affiliation needs

SOURCE: WWW.ACCEL-TEAM.COM

Actualization

Esteem

Social

Safety

Physiological

LOW Strength of Needs HIGH

MASLOW’S HIERARCHY OF NEEDS

esteem needs

SOURCE: WWW.ACCEL-TEAM.COM

Actualization

Esteem

Social

Safety

Physiological

LOW Strength of Needs HIGH

MASLOW’S HIERARCHY OF NEEDS

self-actualization needs

SOURCE: WWW.ACCEL-TEAM.COM

1215

1832

28023130

0

500

1000

1500

2000

2500

3000

3500

1998 1999 2000 2001

Save Mart Supermarkets New Hires

SOURCE: SAVE MART SUPERMARKETS

Vulnerable Retention Point

Time with Company

Pa

y R

ate

Maximum Productivity Area

Productivity Curve

0

The Vulnerable Point of a Company’s Investment in Skills

AN INVESTMENT PROBLEM

• problem: long-term developmental training provides workers with training they cannot use in the short term – then companies never realize a return on investment

• solution: reduce the up-front investment and implement “just-in-time” training

SOURCE: WATSON WYATT WORLDWIDE

100 Stores

100 Stores: 200 IST LeadersCorporate: T&D

Corporate: T&D

Past Push System

Present Pull System

Save Mart inverts Training & Development’s Pyramid Organizational Structure

Save Mart Implements a Winning Strategy

SOURCE: SAVE MART SUPERMARKETS

MBA Graduate to the Rescue

STORE TRAINING

Boot Camp2001

FLY AWAY HOME

to achieve the incredible you have to attempt the impossible

SOURCE: WWW.SPE.SONY.COM

1996 COPYRIGHT COLUMBIA PICTURES

In-Store Trainer Boot Camp 2001 in Action

In-Store Trainers Certified for Action

STORE TRAINING

Create a WOW! experience

for new employees

Creating a WOW! Experience in Action

STORE TRAINING

attain. train. retain.

Attaining, Training, & Retaining in Action

Attaining, Training, & Retaining in Action

STORE TRAINING

Employee Relations equal...

ER=CR

Customer Relations

STORE TRAINING

“Just in Time”

“Just-In-Time” In-Store Training in Action

Employer Branding

SOURCE: SAVE MART SUPERMARKETS

SOURCE: SAVE MART SUPERMARKETS

Retail Management Development in Action

Corporate Branding

SOURCE: WWW.INTERSPORTPHOTO.COM

Dodge / Save Mart 350 NASCAR Winston Cup

June 20 – 23, 2002

Sonoma, California

SOURCE: WWW.INTERSPORTPHOTO.COM

The Save Mart Center at Fresno State

SOURCE: WWW.SAVEMARTCENTER.COM

FISHERS OF MENRecruitment & Retention:

A Winning Strategy

MBA Project Submitted in Partial Fulfillment of

The Requirement for the Degree of

Master of Business Administration

Faculty Advisor: Muhanned El-Mefleh, Ph.D.

James Howard Langston

November 27, 2001