fishers of men
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FISHERS OF MENRecruitment & Retention:
A Winning Strategy
Presentation by James Howard Langston, MBA, SPHR-CA
Invitation to participate in the conference proceedings at the
2002 HAWAII INTERNATIONAL CONFERENCE ON BUSINESS
June 18 – 22, 2002
“follow Me, and I will make you fishers of men”
MATTHEW 28:19
Left to Right: Cheri, Alice, Jim, James, & Anna Langston
A special acknowledgment to Alice, Anna, Cheri, and James – who patiently supported me in continuing my education
In Loving Memory Dr. Carlos A. Bonilla
A special acknowledgment To Dr. Carlos A. Bonilla – who provided a special light for the creation of this research project
CONTENTS
• the fishing analogy
• a winning strategy
• bureau of labor statistics human fish finder
• recruitment & retention highlights
• save mart supermarkets store-level applicant opinion survey
CONTENTS
• a theory of human motivation
• an investment problem
• concluding automatic slide presentation:
– save mart implements a winning strategy
– save mart’s employer branding & corporate branding
THE FISHING ANALOGY
• late evening preparations
• long hard hours, often until early morning
• mesh nets, baskets, and a stone anchor
• torches for attracting fish
• food and water jars, extra ropes and oars
A WINNING STRATEGY
• leads with a servant attitude
• provides a sense of belonging
• applies diversity
• insists on the individual’s importance
A WINNING STRATEGY
• encourages persistently
• instills a sense of security
• makes participation possible for everyone
• inspires a universal cause
BLS HUMAN FISH FINDER
0
1
2
3
4
5
6
7
FEBM
ARAPR
MAY
JUN
JUL
AUGSEPT
OCT
NOV
DECJA
NFEB
2001 - 2002 Unemployment Rate
SOURCE: BUREAU OF LABOR STATISTICS
RECRUITMENT & RETENTION HIGHLIGHTS
• bottom “fish” line HR strategies
• winning examples:
– seattle’s world famous pike place fish market
– the container store
• managing human capital effectively is the most important single reason for corporate financial success – a quantification of winning HR practices
SOURCE: WATSON WYATT WORLDWIDE
Bottom “fish” Line HR Stragegies
John Yokoyama, Owner of “World Famous” Pike Place Fish, Seattle, Washington
SOURCE: WWW.PIKEKPLACEFISH.COM
A Dynamic, Fast-Paced Retail Fish Market that’s Fun for both Customers and Employees
SOURCE: WWW.PIKEKPLACEFISH.COM
December 18, 2009 Update
December 18, 2009 Update
December 18, 2009 Update
December 18, 2009 Update
The Container Store
# 2 – year 2002# 1 – year 2001# 1 – year 2000
SOURCE: WWW.CONTAINERSTORE.COM
good pay. great benefits.respect.
The Container Store
a commitment to employees and a principled way of doing business
SOURCE: WWW.CONTAINERSTORE.COM
Store-Level Applicant Opinion SurveyJune 2001
Save Mart Supermarkets Corporate Office
1800 Standiford Avenue
Modesto, California 95350
QUESTION 1
which is your preferred method of job searching?
Networking
Newspaper Classifieds
Internet Job Sites
Recruiters/Headhunters
Job Fairs
Percentage of respondents
Minors 16 < 18
Adults 18 > 16
53.57%56.25%
16.07%13.89%
17.86%11.81%
7.14%13.19%
5.36%4.86%
QUESTION 2
if you received two attractive job offers with identical salaries, what factor would most influence you to
select one job over the other?
Insurance and benefits
Corporate culture/quality of coworkers
Professional development opportunities
Work location
Work environment/quality of facilities
Percentage of respondents
Minors 16 < 18
Adults 18 > 16
15.97%
38.19%
12.50%11.11%
17.86%25.00%
25.00%
21.43%9.72%
23.21%
QUESTION 3
what is the most effective way to evaluate a potential employer?
Network with current employees
Corporate Web site
Talk to current clients/customers of the employer
Research recent news and articles about the company
Read the company's annual report
Percentage of respondents
Minors 16 < 18
Adults 18 > 16
60.71%46.53%
12.50%
10.42%
0.00%10.42%
23.21%20.14%
7.14%
8.93%
QUESTION 4
what element of a job advertisement is most essential to finding the right
job?
Compensation
Description of job responsibilities
Required skills and/or education
Description of the company and its vision
The style and creativity of the writing
Percentage of respondents
Minors 16 < 18
Adults 18 > 16
1.79%1.39%
44.64%36.11%
12.50%21.53%
5.36%4.86%
35.71%36.11%
A THEORY OF HUMAN MOTIVATIONAbraham Harold Maslow, 1908 - 1970
SOURCE: WWW.ACCEL-TEAM.COM
Actualization
Esteem
Social
Safety
Physiological
LOW Strength of Needs HIGH
MASLOW’S HIERARCHY OF NEEDS
physiological needs
SOURCE: WWW.ACCEL-TEAM.COM
Actualization
Esteem
Social
Safety
Physiological
LOW Strength of Needs HIGH
MASLOW’S HIERARCHY OF NEEDS
safety or security needs
SOURCE: WWW.ACCEL-TEAM.COM
Actualization
Esteem
Social
Safety
Physiological
LOW Strength of Needs HIGH
MASLOW’S HIERARCHY OF NEEDS
social or affiliation needs
SOURCE: WWW.ACCEL-TEAM.COM
Actualization
Esteem
Social
Safety
Physiological
LOW Strength of Needs HIGH
MASLOW’S HIERARCHY OF NEEDS
esteem needs
SOURCE: WWW.ACCEL-TEAM.COM
Actualization
Esteem
Social
Safety
Physiological
LOW Strength of Needs HIGH
MASLOW’S HIERARCHY OF NEEDS
self-actualization needs
SOURCE: WWW.ACCEL-TEAM.COM
1215
1832
28023130
0
500
1000
1500
2000
2500
3000
3500
1998 1999 2000 2001
Save Mart Supermarkets New Hires
SOURCE: SAVE MART SUPERMARKETS
Vulnerable Retention Point
Time with Company
Pa
y R
ate
Maximum Productivity Area
Productivity Curve
0
The Vulnerable Point of a Company’s Investment in Skills
AN INVESTMENT PROBLEM
• problem: long-term developmental training provides workers with training they cannot use in the short term – then companies never realize a return on investment
• solution: reduce the up-front investment and implement “just-in-time” training
SOURCE: WATSON WYATT WORLDWIDE
100 Stores
100 Stores: 200 IST LeadersCorporate: T&D
Corporate: T&D
Past Push System
Present Pull System
Save Mart inverts Training & Development’s Pyramid Organizational Structure
Save Mart Implements a Winning Strategy
SOURCE: SAVE MART SUPERMARKETS
MBA Graduate to the Rescue
STORE TRAINING
Boot Camp2001
FLY AWAY HOME
to achieve the incredible you have to attempt the impossible
SOURCE: WWW.SPE.SONY.COM
1996 COPYRIGHT COLUMBIA PICTURES
In-Store Trainer Boot Camp 2001 in Action
In-Store Trainers Certified for Action
STORE TRAINING
Create a WOW! experience
for new employees
Creating a WOW! Experience in Action
STORE TRAINING
attain. train. retain.
Attaining, Training, & Retaining in Action
Attaining, Training, & Retaining in Action
STORE TRAINING
Employee Relations equal...
ER=CR
Customer Relations
STORE TRAINING
“Just in Time”
“Just-In-Time” In-Store Training in Action
Employer Branding
SOURCE: SAVE MART SUPERMARKETS
SOURCE: SAVE MART SUPERMARKETS
Retail Management Development in Action
Corporate Branding
SOURCE: WWW.INTERSPORTPHOTO.COM
Dodge / Save Mart 350 NASCAR Winston Cup
June 20 – 23, 2002
Sonoma, California
SOURCE: WWW.INTERSPORTPHOTO.COM
The Save Mart Center at Fresno State
SOURCE: WWW.SAVEMARTCENTER.COM
FISHERS OF MENRecruitment & Retention:
A Winning Strategy
MBA Project Submitted in Partial Fulfillment of
The Requirement for the Degree of
Master of Business Administration
Faculty Advisor: Muhanned El-Mefleh, Ph.D.
James Howard Langston
November 27, 2001