first entertainment credit union on facebook by rhune kincaid

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VIDEO AND OBJECTIVE BASED MARKETING

FIRST ENTERTAINMENT CREDIT UNION ON FACEBOOK

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RHUNE KINCAID FIRST ENTERTAINMENT

•  Financial institution for entertainment professionals •  Community Charter •  1.1 Billion in Assets •  Over 70,000 members

ABOUT FIRST ENTERTAINMENT

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RHUNE KINCAID FIRST ENTERTAINMENT

•  LIKES •  ENGAGEMENT •  PAGE CLICKS •  VIDEO VIEWS

OBJECTIVE BASED MARKETING

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LIKES First Entertainment is now ranked #72 in Facebook Followers among Credit Unions worldwide

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ENGAGEMENT

PROMOTED à vs

NOT PROMOTED ß

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PAGE CLICKS

PRODUCTS ß

VS

CONTENT à

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RHUNE KINCAID FIRST ENTERTAINMENT

•  “FOR THOSE WHO DON’T STAY BETWEEN THE LINES”

•  4,277 engagements at $0.12/per

•  “BIG VACATION, LITTLE HASSLE” •  4,320 views at $0.06/per

•  “YOU CAN RIDE OUT THE STORM” •  3,450 organic impressions

MBIS VIDEO CAMPAIGN

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THANK YOU!

JOIN US @SMX WEST SAN JOSE, CA

MARCH 1-3, 2016