fire-up your personal brand - debra trappen
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Fire-up Your
Personal Brand
D11consulting.com
Debra Trappen
Brought to you by
@HomesPro
#SecretsWebinars
CALL:
Agents: (888) 510-8795 Brokers: (866) 697-3308
with
Chris Sorentti
Account Executive
Homes.com
8 Minute Presentation
Following Debra Trappen
Introducing
Local Connect
Fire-up Your
Personal Brand
D11consulting.com
Debra Trappen
Rev Up Your
Video Marketing
SecretsWebinars.com
Marguerite Giguere & Anne Jones
April 22 1 pm EDT
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Debra Trappen
⦿ Debra was Chief Experience Officer for Coldwell Banker Bain/Seal,
leading programs to attract, train and motivate a team of 1,100+
agents; she was also the company’s lead social media strategist.
⦿ As the founder of d11Consulting Debra helps agents define a solid
brand foundation and vision - and then infuse that message or story
into a simple social media strategy.
⦿ Debra speaks at Inman News Real Estate Connect, LEXI Women’s
Leadership Summit, Oxygen Women’s Conference, Women’s
Council of Realtors, Inman’s Agent Reboot, Real Expo (REX)
D11Consulting.com
FIRE UP: d11consulting.com/signup
facebook.com/d11consulting
twitter: @debra11 * #FireMeUp11
debra@d11consulting.com
#FireMeUp11@debra11
#FireMeUp11#FireMeUp11
#FireMeUp11
What words come to mind?
#FireMeUp11
#FireMeUp11
DEFINE.
PRIORITIZE.
INFUSE.
• VALUES
• PASSIONS
• PURPOSE
• NICHE
CORE FOUR:
…inform decisions. #FireMeUp11
#FireMeUp11
I work
with
_______
_
Their
problem
_______
_
My
solution
_______
_
My
promise
_______
_
DEFINE YOUR NICHE
+ + +
#FireMeUp11
• WHO you follow
• WHAT you read
• WHERE you post
• WORDS you use#FireMeUp11
LET YOUR CORE FOUR
BE YOUR GUIDE
• Need to increase visibility?
• Want to build credibility?
• Secure new clients?
• Find new and old friends?
• Uncover corporate biz?
PLATFORM REVIEW
• Facebook Profile
• Facebook Page
• Facebook Group
• Google+
• Blog
• About.me
(debra11.com)
2 min’ break
Rev Up Your Video Marketing,You Already Have the Content!
SecretsWebinars.com
Marguerite Giguere &
Anne Jones
April 22nd, 2015
CALL:
Agents: (888) 510-8795 Brokers: (866) 697-3308
with
Chris Sorentti
Account Executive
Homes.com
8 Minute Presentation
Following Debra Trappen
Introducing
Local Connect
d11consulting.com/secrets-freechapter
Back to Debra T.
#FireMeUp11
@debra11 #FireMeUp11
#FireMeUp11
#FireMeUp11
#FireMeUp11
• Google Alerts
• mention.net
• newsle.com
#FireMeUp11
• Connection Counts
• Top Engagers
• Buzz Creators
• Platform Performance
• TOP Times
TRACK IT!
1. DEFINE Your Story (& Niche)
2. CLARIFY Your Goals
3. BE Authentically YOU!
4. SERVE. Amplify. Engage.
Give.
5. LISTEN. Refine. Have FUN.#FireMeUp11 * d11consulting.com/signup * @debra11
d11consulting.com/secrets-freechapterfacebook.com/d11consulting
twitter: @debra11 * #FireMeUp11
debra@d11consulting.com
Question & Answer
Type in the “Question”
section of the
GoToWebinar
control panel
on the right.
with
Chris Sorentti
Account Executive
Homes.com
Introducing Local Connect!!
Check availability now!! Agents 888-510-8795 Brokers 866-697-3308
Check availability now!! Agents 888-510-8795 Brokers 866-697-3308
What is Local Connect?
68% of the Listings on
Homes.com are available for
advertising
90% of Homes.com visitors are
actively searching for their
next home
The opportunity for agents and
brokers to advertise on FREE or
NON-CLIENT listings on
Homes.com
Connect via Impressions
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Impressions are
at the ZIP CODE level
Mobile and Desktop impressions
are sold together
Max Buy-out
is ⅓ of available ZIP codes
Introducing Local Connect!!
Check availability now!! Agents 888-510-8795 Brokers 866-697-3308
Introducing Local Connect!!
Make a Connection!
Check availability now!! Agents 888-510-8795 Brokers 866-697-3308
Check availability now!! Agents 888-510-8795 Brokers 866-697-3308
iOS & Android AppMobile
Make a Mobile Connection!
Introducing Local Connect!!
Local Connect Basics
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ZIP CODE pricing increases as availability decreases
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Add Preferred status for $99.95/month
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Any questions?
Where do you want to be found?
Check availability now!! Agents 888-510-8795 Brokers 866-697-3308
Rev Up Your
Video Marketing
SecretsWebinars.com
Marguerite Giguere & Anne Jones
April 22 1 pm EDT
You Already Have the Content!
CALL US:
Agents: (888) 510-8795 Brokers: (866) 697-3308
Rev Up Your
Video Marketing
SecretsWebinars.com
Marguerite Giguere & Anne Jones
April 22 1 pm EDT
You Already Have the Content!
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