finding watsi's engine

Finding Watsi’s Engine

Benn Stancil

Email works(we know)

Email works(we know)

Hacker News is not an engine

Is the tech community an engine?

?

What happens after spending Segment’s gift

cards?

295 people gave $6,013

295 x $20 = $5,900

+$113

$113 is not an engine

But, what about the UF?

10 people gave $261

$261 is not an engine

10

10

? ? ?

? ? ? ?

? ? ? ?

96-97% Monthly Retention

10x donated in 1 year

17x donated in 2 years

22x donated in 3 years

$261$4,437

$261$4,437

over 2 years

74%on top of the $6,000 spent

That might be an engine

More people

Convert

more often

Give more money

More people

Convert

more often

Give more money

Won’t they be less likely to convert?

Won’t they donate less?

More people

Convert

more often

Give more money

What makes people convert?

Show the Universal Fund

Show more patients

Send more email

Segment(the verb)

Segment(the verb)

2x

Segment(the company?)

Segment’s gift cards required

work

The right people, not the

first people

Make gift cards hard to claim

More people

Convert

more often

Give more money

$50

$75

More people

Convert

more often

Give more money

More people

Convert

more often

Give more money

74%on top of the $6,000 spent

148%on top of the $6,000 spent

More people

Convert

more often

Give more money

More people

Convert

more often

Give more money

200%?on top of the $6,000 spent

We need more data

We need more

Segments

Corporate giving

Watsi community

Watsi platform

300%

That’s an engine