finding watsi's engine
TRANSCRIPT
Finding Watsi’s Engine
Benn Stancil
Email works(we know)
Email works(we know)
Hacker News is not an engine
Is the tech community an engine?
?
What happens after spending Segment’s gift
cards?
295 people gave $6,013
295 x $20 = $5,900
+$113
$113 is not an engine
But, what about the UF?
10 people gave $261
$261 is not an engine
10
10
? ? ?
? ? ? ?
? ? ? ?
96-97% Monthly Retention
10x donated in 1 year
17x donated in 2 years
22x donated in 3 years
$261$4,437
$261$4,437
over 2 years
74%on top of the $6,000 spent
That might be an engine
More people
Convert
more often
Give more money
More people
Convert
more often
Give more money
Won’t they be less likely to convert?
Won’t they donate less?
More people
Convert
more often
Give more money
What makes people convert?
Show the Universal Fund
Show more patients
Send more email
Segment(the verb)
Segment(the verb)
2x
Segment(the company?)
Segment’s gift cards required
work
The right people, not the
first people
Make gift cards hard to claim
More people
Convert
more often
Give more money
$50
$75
More people
Convert
more often
Give more money
More people
Convert
more often
Give more money
74%on top of the $6,000 spent
148%on top of the $6,000 spent
More people
Convert
more often
Give more money
More people
Convert
more often
Give more money
200%?on top of the $6,000 spent
We need more data
We need more
Segments
Corporate giving
Watsi community
Watsi platform
300%
That’s an engine