finding news when there isn't any

Finding News for Your Company…When There ISN’T Any

Presented by

TC Public Relations

Do you ever feel forced to pitch “trash” to the media?

N – No news value

U – Unimportant information

T – Too lengthy

S - Stalking

What makes media contacts N.U.T.S?

So, how do we pitch non-news for our clients/companies and not look stupid?

Step OneAsk yourself: What are the messages

about my company/client that transcend the news?

Toilet Talk

1. News Analysis

2. Client response

3. Message

4. Track proprietary media

list

Once upon a time………..

Story Arc

Ask your client for a brief analysis of the issue and to write out a couple paragraphs in response to where the story is currently at and where it is likely to go.

Empire of the Air

“While I don’t have anything worth giving you, trust me

anyway. ”

I’m here to help provide the

best sources available

Dear [insert reporter’s name],

I saw your article about [insert topic] today in the [insert publication]. Here’s information from another point of view that can help you as the story progresses…..”

The Right “Combination”

X

Making the

N – Notice

E – Editorialize

W – Wait

S – Save contacts

Tom Ciesielka312-422-1333tc@tcpr.net