final steps to success · 2020-04-08 · fundraise on your organization’s behalf share personal...

Final Steps to Success

April 30th 6:00PM - May 1, 6:00PM

Agenda

● Greater Helena Gives Updates & Reminders

● #GivingTuesdayNow Update

● Your Checklist for Success

● After Greater Helena Gives

● Your Nonprofit Resources

● Next Steps

● Q&A

● Giving Day Period: April 30th 6:00 PM - May 1, 6:00 PM

● Donations open through May 5th

● Tagboard

● Share your virtual events with the GHG team

○ Create a Facebook page and share with the team

Updates & Reminders

Being Online During GHG

● Stay online during Greater Helena Gives

○ Use video over bulky copy when possible

● Communicate well with your community

○ Send regular communications

○ Share updates on social media platform

○ Go live on Facebook, YouTube etc.

● Grow your presence on social media

○ (Facebook, Twitter, Instagram etc.)

● Utilize Peer-to-Peer fundraising to continue building community

and connection

● Donations will stay open through May 5th to include

#GivingTuesdayNow

○ By having donations open #GivingTuesdayNow, donors that

want to give, have the option

● GHG is specific to your organizations and the efforts they

support

● Have your communications well in advance of GHG and run

through May 5th.

#GivingTuesdayNow

Your Success Checklist

☑ Ready for Donations?

☑ The Perfect Profile

☑ Matches/Challenges

☑ Engage Ambassadors

☑ Prepare Communications

Are you donation ready?

● Check your verification status on your admin dashboard

Status: LAPSED

Do you have cash/check gifts?

● Add cash/check donations as offline gifts

● Note: Offline donations are included leaderboards, but not prizes

Is your profile completed?

● Have you:

○ Added your logo and a cover photo?

○ Shared an authentic story?

○ Set goals?

○ Included clear calls to action?

○ Featured visual content?

○ Highlighted donation levels?

● Invite Peer-to-peer fundraisers to

support your organization

● Have you added an Matches or

Challenges?

Is your profile completed?

Do you have matches/challenges?

● Identify your match/challenge sponsors

● Promote your match/challenge opportunities

In 2019, participating organizations that had a

Match or Challenge raised 2.5X more

Do you have matches?

Do you have challenges?

Peer-to-Peer Fundraising

What is Peer-to-Peer Fundraising?

Peer-to-Peer Fundraising is an opportunity to…

● Leverage your passionate supporters to rally behind your cause and

fundraise on your organization’s behalf

● Share personal stories and connections to your cause with a new

network of potential supporters to expand your reach

● Create personal fundraising pages for your supporters as a spin-off to

your main campaign

● Multiply your followers - and influence - on social media

In 2019, participating organizations that used

P2P fundraising raised over 2.5X more

Benefits of P2P Fundraising

● Reach - Expands your reach to a new network of potential

donors by tapping into your fundraiser’s network

● Stewardship - Provides a new opportunity to engage with

existing supporters by sharing their personal connections

● Engagement - Establishes more vested interest in your

organization through active supporter participation

● Trust - Highlights your existing connections with passionate

supporters, making donors confident in your cause

● Fun - Creates an opportunity for friendly competition and social

sharing during the big event!

P2P Toolkit

Peer-to-Peer Fundraisers

● Timeline, suggested content, toolkit resources, marketing

● Your Greater Helena Gives Nonprofit Toolkit is full of

communication resources

○ Suggested timelines

○ Sample content

○ Social media posts

○ Shareable visual content

Are your communications ready?

● Plan your online communications ahead of Greater Helena Gives

○ Announcement/Save The Date

○ Campaign Countdown

● Utilize multiple online channels for the best engagement

○ Social Media

○ Email Communications

● Customize the templates, guides, and graphics in your Greater Helena Gives

Nonprofit Toolkit for the perfect plan!

○ Day-Of Updates

○ Supporter Gratitude

○ Organization Website

○ Ambassador Sharing

Do you have a communications plan?

After Greater Helena Gives

● Donation Reports

● Payout Timeline

● Donor Stewardship

● GiveGab beyond Greater Helena Gives

How will you get your donor data?

How will you get your donor data?

How will you get your donor data?

● Donations will be transferred to your bank account 5-7 days after Greater Helena Gives

It is important to make sure you are able to receive donations before Greater Helena Gives so donations make it to your account

How will you get your donations?

● Pre-schedule general messaging to all supporters

○ Social media posts and overall success update

○ Giving Day thank you email to your organization’s email list

● Follow up with donors for more personal stewardship

○ Access their contact information in your GiveGab Dashboard

● Highlight impact of donor funded projects

○ This doesn’t have to happen right away!

How will you thank your donors?

Your Nonprofit Resources

● Customizable Email Templates and Guides

● Sample Social Media Posts and Best Practices

● Greater Helena Gives Downloadable Graphics

● On-Demand Training Course Videos

● Resources for Board Members and P2P Fundraisers

● Blog Articles and How-To Videos from GiveGab

We’re Here For You!

● Visit Our Help Center

https://support.givegab.com/

● Send us an email at

CustomerSuccess@givegab.com

● Chat with GiveGab’s Customer

Success Team whenever you have

questions or need a hand

○ Look for the little blue chat bubble!

Your Next Steps

● Like and Follow Greater Helena Gives on Social Media!

○ Don’t forget to use #GreaterHelenaGives

● Check your inbox for important emails

● Watch on-demand training course videos

● Check out the Nonprofit Toolkit

Questions?

April 30th 6:00PM - May 1, 6:00PM