final steps to success · 2020-04-08 · fundraise on your organization’s behalf share personal...
TRANSCRIPT
Final Steps to Success
April 30th 6:00PM - May 1, 6:00PM
Agenda
● Greater Helena Gives Updates & Reminders
● #GivingTuesdayNow Update
● Your Checklist for Success
● After Greater Helena Gives
● Your Nonprofit Resources
● Next Steps
● Q&A
● Giving Day Period: April 30th 6:00 PM - May 1, 6:00 PM
● Donations open through May 5th
● Tagboard
● Share your virtual events with the GHG team
○ Create a Facebook page and share with the team
Updates & Reminders
Being Online During GHG
● Stay online during Greater Helena Gives
○ Use video over bulky copy when possible
● Communicate well with your community
○ Send regular communications
○ Share updates on social media platform
○ Go live on Facebook, YouTube etc.
● Grow your presence on social media
○ (Facebook, Twitter, Instagram etc.)
● Utilize Peer-to-Peer fundraising to continue building community
and connection
● Donations will stay open through May 5th to include
#GivingTuesdayNow
○ By having donations open #GivingTuesdayNow, donors that
want to give, have the option
● GHG is specific to your organizations and the efforts they
support
● Have your communications well in advance of GHG and run
through May 5th.
#GivingTuesdayNow
Your Success Checklist
☑ Ready for Donations?
☑ The Perfect Profile
☑ Matches/Challenges
☑ Engage Ambassadors
☑ Prepare Communications
Are you donation ready?
● Check your verification status on your admin dashboard
Status: LAPSED
Do you have cash/check gifts?
● Add cash/check donations as offline gifts
● Note: Offline donations are included leaderboards, but not prizes
Is your profile completed?
● Have you:
○ Added your logo and a cover photo?
○ Shared an authentic story?
○ Set goals?
○ Included clear calls to action?
○ Featured visual content?
○ Highlighted donation levels?
● Invite Peer-to-peer fundraisers to
support your organization
● Have you added an Matches or
Challenges?
Is your profile completed?
Do you have matches/challenges?
● Identify your match/challenge sponsors
● Promote your match/challenge opportunities
In 2019, participating organizations that had a
Match or Challenge raised 2.5X more
Do you have matches?
Do you have challenges?
Peer-to-Peer Fundraising
What is Peer-to-Peer Fundraising?
Peer-to-Peer Fundraising is an opportunity to…
● Leverage your passionate supporters to rally behind your cause and
fundraise on your organization’s behalf
● Share personal stories and connections to your cause with a new
network of potential supporters to expand your reach
● Create personal fundraising pages for your supporters as a spin-off to
your main campaign
● Multiply your followers - and influence - on social media
In 2019, participating organizations that used
P2P fundraising raised over 2.5X more
Benefits of P2P Fundraising
● Reach - Expands your reach to a new network of potential
donors by tapping into your fundraiser’s network
● Stewardship - Provides a new opportunity to engage with
existing supporters by sharing their personal connections
● Engagement - Establishes more vested interest in your
organization through active supporter participation
● Trust - Highlights your existing connections with passionate
supporters, making donors confident in your cause
● Fun - Creates an opportunity for friendly competition and social
sharing during the big event!
P2P Toolkit
Peer-to-Peer Fundraisers
● Timeline, suggested content, toolkit resources, marketing
● Your Greater Helena Gives Nonprofit Toolkit is full of
communication resources
○ Suggested timelines
○ Sample content
○ Social media posts
○ Shareable visual content
Are your communications ready?
● Plan your online communications ahead of Greater Helena Gives
○ Announcement/Save The Date
○ Campaign Countdown
● Utilize multiple online channels for the best engagement
○ Social Media
○ Email Communications
● Customize the templates, guides, and graphics in your Greater Helena Gives
Nonprofit Toolkit for the perfect plan!
○ Day-Of Updates
○ Supporter Gratitude
○ Organization Website
○ Ambassador Sharing
Do you have a communications plan?
After Greater Helena Gives
● Donation Reports
● Payout Timeline
● Donor Stewardship
● GiveGab beyond Greater Helena Gives
How will you get your donor data?
How will you get your donor data?
How will you get your donor data?
● Donations will be transferred to your bank account 5-7 days after Greater Helena Gives
It is important to make sure you are able to receive donations before Greater Helena Gives so donations make it to your account
How will you get your donations?
● Pre-schedule general messaging to all supporters
○ Social media posts and overall success update
○ Giving Day thank you email to your organization’s email list
● Follow up with donors for more personal stewardship
○ Access their contact information in your GiveGab Dashboard
● Highlight impact of donor funded projects
○ This doesn’t have to happen right away!
How will you thank your donors?
Your Nonprofit Resources
● Customizable Email Templates and Guides
● Sample Social Media Posts and Best Practices
● Greater Helena Gives Downloadable Graphics
● On-Demand Training Course Videos
● Resources for Board Members and P2P Fundraisers
● Blog Articles and How-To Videos from GiveGab
We’re Here For You!
● Visit Our Help Center
https://support.givegab.com/
● Send us an email at
● Chat with GiveGab’s Customer
Success Team whenever you have
questions or need a hand
○ Look for the little blue chat bubble!
Your Next Steps
● Like and Follow Greater Helena Gives on Social Media!
○ Don’t forget to use #GreaterHelenaGives
● Check your inbox for important emails
● Watch on-demand training course videos
● Check out the Nonprofit Toolkit
Questions?
April 30th 6:00PM - May 1, 6:00PM