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SAVINGSSTATION

FROM THE PIGGY TO THE BANK

SOURCE:ABC

THE PROBLEM

Australian householddebt has tripled in thelast 25 years. 

THE SOLUTION

Create a new generationof financially literateAustralians. 

10 - 18 year old Australians

TARGET AUDIENCE

Main competitionC o m m o n w e a l t h B a n k D o l l a r m i t e s / Y o u t h s a v e r

W e s t p a c K i d s R e w a r d S a v e r

B a n k W e s t K i d ' s B o n u s S a v e r

P i g g y b a n k s

COMPETITIVEADVANTAGE

FUN

EDUCATIONALEASY TO USE

SAVINGSSTATION

CONTENT STRATEGY

Kid-friendlybank accounts

Learner'skeycard

Parentalvisability

Savingsalerts

Educational resources

Calculatorsand charts

INSPIRATION

http://techtalk.currys.co.uk/infographics/the­future­is­now/

INSPIRATION

The Savings Stationapp makes bankingeasy, educational andfun for Aussie kids.

NAVIGATION

LAYOUT TONE

Information-based navigationThree tab main navigation barNo sub navigation

No banking jargonFun, youthful languageEasy to understand

EARLY SKETCHES

USER FLOW

Here's howit works

Changed 'name' to'full name'

Changed arrow

direction

Added contextaround the secret

pattern

Cut down menuoptions

Changed images toicons

Changed account name

Added more contextaround transaction history

Simplified the CTA

Moved entire moneysummary to the top

Changed navigation.

Removed tabs and addedin CTA buttons

Changed the chart to asummary table

Turned 'goals' into functioningsavings accounts

Replaced 'confusing' imagewith a simple growth chart

Replaced tabs with CTAbuttons

Changed from goals to funds

Removed complexity of tabs

Added CTA buttons

Included the total savings atthe top

Added the transaction history

Removed the my goals heading

Changed CTA

Removed tabs