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TRANSCRIPT
SAVINGSSTATION
FROM THE PIGGY TO THE BANK
SOURCE:ABC
THE PROBLEM
Australian householddebt has tripled in thelast 25 years.
THE SOLUTION
Create a new generationof financially literateAustralians.
10 - 18 year old Australians
TARGET AUDIENCE
Main competitionC o m m o n w e a l t h B a n k D o l l a r m i t e s / Y o u t h s a v e r
W e s t p a c K i d s R e w a r d S a v e r
B a n k W e s t K i d ' s B o n u s S a v e r
P i g g y b a n k s
COMPETITIVEADVANTAGE
FUN
EDUCATIONALEASY TO USE
SAVINGSSTATION
CONTENT STRATEGY
Kid-friendlybank accounts
Learner'skeycard
Parentalvisability
Savingsalerts
Educational resources
Calculatorsand charts
INSPIRATION
http://techtalk.currys.co.uk/infographics/thefutureisnow/
INSPIRATION
The Savings Stationapp makes bankingeasy, educational andfun for Aussie kids.
NAVIGATION
LAYOUT TONE
Information-based navigationThree tab main navigation barNo sub navigation
No banking jargonFun, youthful languageEasy to understand
EARLY SKETCHES
USER FLOW
Here's howit works
Changed 'name' to'full name'
Changed arrow
direction
Added contextaround the secret
pattern
Cut down menuoptions
Changed images toicons
Changed account name
Added more contextaround transaction history
Simplified the CTA
Moved entire moneysummary to the top
Changed navigation.
Removed tabs and addedin CTA buttons
Changed the chart to asummary table
Turned 'goals' into functioningsavings accounts
Replaced 'confusing' imagewith a simple growth chart
Replaced tabs with CTAbuttons
Changed from goals to funds
Removed complexity of tabs
Added CTA buttons
Included the total savings atthe top
Added the transaction history
Removed the my goals heading
Changed CTA
Removed tabs