final project super asia by novelty group
Post on 07-Jul-2015
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Presented to
Sir G.M Butt
dedication
acknowledgements I would like to express my gratitude to Punjab college
Gujranwala campus for giving me the opportunity and arranging such an extensive project program.
First of all I would like to say thanks to my parents who brought us up and made us able to face challenges of this dynamic environment. Their love and guidance is with us like a torch throughout the project making.
Our sisters and Friends are also the source of strength and motivation for us. Because there love and care is
with us at every step of our project. At the last we would like to say thanks to our current and old
teachers also without their cooperation. We could not able to do this job. They guided us in preparation of our
project.
Also special thanks to
Mr. Farhan
(the Assistant accounts Manager in Super Asia)
Super Asia The Super Asia group started in 1975 by Mr. Mian Mohammad
Din, the founder of Super Asia. The Group has become synonymous with Quality, Innovation, and Customer Satisfaction. He made his idea a reality by being the first local manufacturer of washing machines in Pakistan.
With the advent of Super Asia Group in 80’s became the era that changed lifestyles of generations to come. Super Asia has the honor of producing first of its kind complete plastic body washing machine in Pakistan.
South Asia. Recognition of its achievements in quality products are manifested in the form of the ISO9002 certification
We are the market leader in washing machine since 1975 and strive to replicate our strengths in our other products and businesses, thus offering our best across the region.
The objective is, however, to offer consumers products of international quality, at affordable price and this can be judge by the fact that they are being exported to Saudi Arabia, Dubai, Bangladesh, Sri Lanka and Myanmar from the last so many years, and their demand is growing day by day.
Super Asia Group is striving to be the leader in all of their products, nationally and internationally and to win the utmost satisfaction, trust and loyalty of their much valued customers.
Mission Statement
“To win the utmost satisfaction, trust and loyalty Of our valued customers”
Our foremost aim is to setup a business model with modern and latest technology products that are geared to encompass needs of our customers, while strictly adhering to the high quality standards. Provide a dynamic, responsive organization that ensures a rapid response to opportunity and competition.
Vision Statement
“To be the market leader in every of our products, Nationally and regionally”
Our vision is to establish the character of Super Asia as a people-focused, market- driven company that is organized around its customers, associates and markets. By understanding trends in society and obtaining deep insight into issues confronting people in their daily lives, we ensure that people’s needs remain at heart of everything we do.
Management
Haji Muhammad Yousuf
Chairman
Haji Muhammad Ashraf
CEO
Haji Muhammad Afzal
Managing Director
CEO
Managing Director
Finance Manager
Production Manager
HR Manager
Sales & Marketing Manager
G.M FinanceG.M
ProductionAssistantManager
National Sales Manager (NSM)
Accounts & Finance officer
General Workers
RSM
ASM
Sales Officer
Values of Super Asia
Our brand promise’s “quality at an affordable price” encapsulates our commitment to intimately understand the needs and aspirations of consumers in order to deliver innovative solutions. These capabilities are firstly, by understanding people and secondly, technology integration and product design. We put our end users front and center of product innovations starting with understanding their needs and aspirations. We use best-in-class research facilities and agencies to validate and ensure that our product innovations are designed around people’s needs and aspirations, easy to experience and advanced. This hassle free product experience and zealous after sales service network, we believe are the core catalyst of our success.
Honors’ and Achievements
Super Asia recently got the distinction of having
been honored with the Brands of the Year Award.
Super Asia is the only local home appliances company to sponsor international matches.
Special Visit of President of Pakistan to Super Asia’s Gujranwala manufacturing facilities.
The Continuous precedential win of world renowned certifications and awards are an acknowledgement of the quality products that Super Asia is delivering.
Home Appliance Division Super Asia Mohammad Din Sons Limited
Super Asia Trading Company
Automobiles Division Super Asia Motors Private Limited
Insulation Sheet Division FBW Corporation
Food Division MDS Foods Private Limited (Hardees)
Communication
Letters
Memos Exchange
Meetings
Letters Brochures Website Billboards T.V adz
Inside
Outside
AdvertisingNewspaperMagazineYellow pagesBillboardsPosters
Direct MarketingCatalogsOnline marketing Television Adz
Sales Promotionfree goods or services,gifts and prizes, discounts, sample,
Branches
Gujranwala Lahore Rawalpindi Faisalabad Multan Hyderabad Karachi
SWOT Analysis
Strengths
Highest quality products in the market Products are reliable and according to the customer
needs A large number of models are available Strong sale channel Strong advertisement for promoting its products Market leader in the washing machine sector Quality products (ISO certified)
Weaknesses
High prices
Some sales segments of the company are weak
Short advertisement budget
Shortage of skilled labor
Opportunities
Could develop new products. Local competitors have poor products. Could extend to other major countries of the world. Hire new specialist of the relevant field. Launch more schemes for the products Could seek better supplier deals.
Threats
Any government legislation could affect the business.
Market demand very seasonal. Bigger advertisement budget of others. Chinese technology. Competitors are offering same products at low
prices. Shortage of electricity.
Product Line
Washing Machine1975
Air Conditioner2004
Water Heaters1995
Water Dispensers1995
Fans1998
Electric water Cooler
Room Air Cooler1980
Microwave Oven2004
Gas Hobs2010
Cooker Hoods2010
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