Presented to

Sir G.M Butt

dedication

acknowledgements I would like to express my gratitude to Punjab college

Gujranwala campus for giving me the opportunity and arranging such an extensive project program.

First of all I would like to say thanks to my parents who brought us up and made us able to face challenges of this dynamic environment. Their love and guidance is with us like a torch throughout the project making.

Our sisters and Friends are also the source of strength and motivation for us. Because there love and care is

with us at every step of our project. At the last we would like to say thanks to our current and old

teachers also without their cooperation. We could not able to do this job. They guided us in preparation of our

project.

Also special thanks to

Mr. Farhan

(the Assistant accounts Manager in Super Asia)

Super Asia The Super Asia group started in 1975 by Mr. Mian Mohammad

Din, the founder of Super Asia. The Group has become synonymous with Quality, Innovation, and Customer Satisfaction. He made his idea a reality by being the first local manufacturer of washing machines in Pakistan.

With the advent of Super Asia Group in 80’s became the era that changed lifestyles of generations to come. Super Asia has the honor of producing first of its kind complete plastic body washing machine in Pakistan.

South Asia. Recognition of its achievements in quality products are manifested in the form of the ISO9002 certification

We are the market leader in washing machine since 1975 and strive to replicate our strengths in our other products and businesses, thus offering our best across the region.

The objective is, however, to offer consumers products of international quality, at affordable price and this can be judge by the fact that they are being exported to Saudi Arabia, Dubai, Bangladesh, Sri Lanka and Myanmar from the last so many years, and their demand is growing day by day.

Super Asia Group is striving to be the leader in all of their products, nationally and internationally and to win the utmost satisfaction, trust and loyalty of their much valued customers.

Mission Statement

“To win the utmost satisfaction, trust and loyalty Of our valued customers”

Our foremost aim is to setup a business model with modern and latest technology products that are geared to encompass needs of our customers, while strictly adhering to the high quality standards. Provide a dynamic, responsive organization that ensures a rapid response to opportunity and competition.

Vision Statement

“To be the market leader in every of our products, Nationally and regionally”

Our vision is to establish the character of Super Asia as a people-focused, market- driven company that is organized around its customers, associates and markets. By understanding trends in society and obtaining deep insight into issues confronting people in their daily lives, we ensure that people’s needs remain at heart of everything we do.

Management

Haji Muhammad Yousuf

Chairman

Haji Muhammad Ashraf

CEO

Haji Muhammad Afzal

Managing Director

CEO

Managing Director

Finance Manager

Production Manager

HR Manager

Sales & Marketing Manager

G.M FinanceG.M

ProductionAssistantManager

National Sales Manager (NSM)

Accounts & Finance officer

General Workers

RSM

ASM

Sales Officer

Values of Super Asia

Our brand promise’s “quality at an affordable price” encapsulates our commitment to intimately understand the needs and aspirations of consumers in order to deliver innovative solutions. These capabilities are firstly, by understanding people and secondly, technology integration and product design. We put our end users front and center of product innovations starting with understanding their needs and aspirations. We use best-in-class research facilities and agencies to validate and ensure that our product innovations are designed around people’s needs and aspirations, easy to experience and advanced. This hassle free product experience and zealous after sales service network, we believe are the core catalyst of our success.

Honors’ and Achievements

Super Asia recently got the distinction of having

been honored with the Brands of the Year Award.

Super Asia is the only local home appliances company to sponsor international matches.

Special Visit of President of Pakistan to Super Asia’s Gujranwala manufacturing facilities.

The Continuous precedential win of world renowned certifications and awards are an acknowledgement of the quality products that Super Asia is delivering.

Home Appliance Division Super Asia Mohammad Din Sons Limited

Super Asia Trading Company

Automobiles Division Super Asia Motors Private Limited

Insulation Sheet Division FBW Corporation

Food Division MDS Foods Private Limited (Hardees)

Communication

Letters

Memos Exchange

Meetings

Letters Brochures Website Billboards T.V adz

Inside

Outside

AdvertisingNewspaperMagazineYellow pagesBillboardsPosters

Direct MarketingCatalogsOnline marketing Television Adz

Sales Promotionfree goods or services,gifts and prizes, discounts, sample,

Branches

Gujranwala Lahore Rawalpindi Faisalabad Multan Hyderabad Karachi

SWOT Analysis

Strengths

Highest quality products in the market Products are reliable and according to the customer

needs A large number of models are available Strong sale channel Strong advertisement for promoting its products Market leader in the washing machine sector Quality products (ISO certified)

Weaknesses

High prices

Some sales segments of the company are weak

Short advertisement budget

Shortage of skilled labor

Opportunities

Could develop new products. Local competitors have poor products. Could extend to other major countries of the world. Hire new specialist of the relevant field. Launch more schemes for the products Could seek better supplier deals.

Threats

Any government legislation could affect the business.

Market demand very seasonal. Bigger advertisement budget of others. Chinese technology. Competitors are offering same products at low

prices. Shortage of electricity.

Product Line

Washing Machine1975

Air Conditioner2004

Water Heaters1995

Water Dispensers1995

Fans1998

Electric water Cooler

Room Air Cooler1980

Microwave Oven2004

Gas Hobs2010

Cooker Hoods2010