final presentation mobilnk jazz

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Presentation

Group members are

OBAID UL HASSAN

SYED ALI ABBAS

 WAQAS UD DIN

 ARSALAN ALI

MAJID MEHMOOD

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Company Background & History

Pakistan Mobile Communications Limited, 

better known as Mobilink GSM.Mobilink has 28.24 million customers.Mobilink started operations in 1994 as the first GSMcellular Mobile service in Pakistan by MOTOROLA 

Inc.later it was sold to Orascom, an Egypt-basedmulti-national company.

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MobilinkMobilink is the largest cellularis the largest cellularservice provider in Pakistan.service provider in Pakistan.

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MOBILINK'S VISION

To be the leading telecommunicationservices provider in Pakistan by offeringinnovative communication solutions of our customers while exceeding

shareholder value and employeeexpectations

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MISSION STATEMENT

To be the unmatchable mobile system of communications in Pakistan this providesthe best value to its customers, employees,

business partners and shareholders

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MOBILINK'S VALUES

Total Customer Satisfaction

Business ExcellenceTrust & Integrity 

Respect for People

Corporate Social Responsibility 

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Mobilink Indigo and jazz have 15 more products given

below

1. Mobilink Indigo

2. Mobilink Jazz

 3. Mobilink Black Berry 

4. Mobilink PCO

5. Mobilink Wi MAX 

6. Mobilink TV 

7. Mobilink Game

Product line and Categories

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Services-Business Solutions

MobisafeMobisafe::Through Mobisafe, users can now copy the contacts from theirThrough Mobisafe, users can now copy the contacts from their

phones phonebook to Mobilink Serverphones phonebook to Mobilink Server

MobilinkMobilink ConnectConnect CardCard::

Connectivity for laptop devices.Connectivity for laptop devices.

FaxFax MailMail::

Send and receive faxes through cell phone.Send and receive faxes through cell phone.

PIA Reservation:PIA Reservation:

RewardsRewards CardsCards::

StockStock Watch Watch::

This service allows the customers to know about PIA reservationsThis service allows the customers to know about PIA reservationsand schedule timings.and schedule timings.

Talk More. Earn More.Talk More. Earn More.

Get Updates from LSE & KSE.Get Updates from LSE & KSE.

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Services-On Call and Data

CallCall ForwardingForwarding::Forward incoming calls to other number.Forward incoming calls to other number.

Missed Call Alert (MCA):Missed Call Alert (MCA):

SMS Notification of miss calls.SMS Notification of miss calls.

 Voice Voice MailMail::

Caller can leave a voice message.Caller can leave a voice message.

GPRS/EDGEGPRS/EDGE::

Internet Browsing, Emails, Messengers etcInternet Browsing, Emails, Messengers etc

Streaming Services:Streaming Services:

 Watch streaming content such as Live TV & Radio Broadcast. Watch streaming content such as Live TV & Radio Broadcast.

Call Conference:Call Conference:

Communicate with multiple users at the same time.Communicate with multiple users at the same time.

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PACKAGES

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BCG GROWTH SHARE MATRIX 

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Star -(High Growth, High Market Share)

 Jazz One

Cash Cow-(Low Growth, High Market Share)

 Jazz Ladies First

Mobilink Indigo Jazz Budget

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Question Mark-(High Growth, Low Market Share)

 Jazz Easy 

Mobilink PCO

Dog-(Low Growth, Low Market Share)

 Jazz Octane

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Competitors

Competitors:

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Market Share

 31.7%Mobilink 31.7%

Zong 6.1% Warid 18.8%

Telenor 21.6%Ufone 21.5%

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INDUSTRY LIFE CYCLE

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MARKEITNG STRATEGIES

ProductIn the maturity stage they have modified the brand JAZZ and INDIGO.

 Jazz is widely available in more than 5000+ cities, towns and villages with service

code (0300, 0301,0302,0303,0306,0307 and 0308)

Mobilink another brand INDIGO is also having good recognition in the market.

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Price

In this stage they had not as lowered down their price of Sim and the callingcharges, like their competitors (UFONE, TELENOR , and WARID) had done.

Because they want to get more of the profit.

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Promotion

In the maturity stage, the company is using different promotionalstrategy to retain the exisisting customers and to attract the competitors

customers.

Mobilink has made the ads in which they want to portray the image of 

Mobilink with the Pakistan.

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PlaceThe distribution channel of Mobilink also are..

Manufacturer RetailerConsumerManufacturer FranchiserConsumerManufacturer JobberConsumer

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O

RGANIZATIO

N STRUCTURE

Total Strength of Employees:

Over all: (Total 4500)

Top Managers 75

Middle Managers 750

Line Managers 3675

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Mobilink Management Style

Strategic Business Department

Business Communications Department

Project Management Department

Operations & Customer Care Department

IT Department

Creativity & Content Management Department

Finance & Accounting Department

 Administration & HR Department

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Communication Strategies followed by

Mobilink:y

 At Mobilink the working environment was very informal.y People were encouraged to participate and they could easily 

communicate with their co-workers. Few of the things that we noticedabout their communication flow were:

y a) Mostly downward communication occurs. However employeesuggestions are also welcomed. They can talk to their superiors easily.

y b) Employees and workers are encouraged to participate in decision

making to some extent. They are asked their opinions in any newpackage that the company is offering.

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y c) But mostly at higher level, GM of all the

departments interacts with each other for majordecisions. And the lower level is informed aboutthe decision.

y d) No trend of memos, unless there is a major

event or an unexpected holiday announcement.There is not much written communication.

y e) They mostly contact through a phone call oremail. In a way we see that there is an open

communication channel with in the company.y There is the network of communication links

 within organization, to achieve the goals as wellas institutional objectives.

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THANK YOU THANK YOU