final presentation mobilnk jazz
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8/6/2019 Final Presentation MOBILNK JAZZ
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Presentation
Group members are
OBAID UL HASSAN
SYED ALI ABBAS
WAQAS UD DIN
ARSALAN ALI
MAJID MEHMOOD
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Company Background & History
Pakistan Mobile Communications Limited,
better known as Mobilink GSM.Mobilink has 28.24 million customers.Mobilink started operations in 1994 as the first GSMcellular Mobile service in Pakistan by MOTOROLA
Inc.later it was sold to Orascom, an Egypt-basedmulti-national company.
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MobilinkMobilink is the largest cellularis the largest cellularservice provider in Pakistan.service provider in Pakistan.
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MOBILINK'S VISION
To be the leading telecommunicationservices provider in Pakistan by offeringinnovative communication solutions of our customers while exceeding
shareholder value and employeeexpectations
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MISSION STATEMENT
To be the unmatchable mobile system of communications in Pakistan this providesthe best value to its customers, employees,
business partners and shareholders
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MOBILINK'S VALUES
Total Customer Satisfaction
Business ExcellenceTrust & Integrity
Respect for People
Corporate Social Responsibility
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Mobilink Indigo and jazz have 15 more products given
below
1. Mobilink Indigo
2. Mobilink Jazz
3. Mobilink Black Berry
4. Mobilink PCO
5. Mobilink Wi MAX
6. Mobilink TV
7. Mobilink Game
Product line and Categories
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Services-Business Solutions
MobisafeMobisafe::Through Mobisafe, users can now copy the contacts from theirThrough Mobisafe, users can now copy the contacts from their
phones phonebook to Mobilink Serverphones phonebook to Mobilink Server
MobilinkMobilink ConnectConnect CardCard::
Connectivity for laptop devices.Connectivity for laptop devices.
FaxFax MailMail::
Send and receive faxes through cell phone.Send and receive faxes through cell phone.
PIA Reservation:PIA Reservation:
RewardsRewards CardsCards::
StockStock Watch Watch::
This service allows the customers to know about PIA reservationsThis service allows the customers to know about PIA reservationsand schedule timings.and schedule timings.
Talk More. Earn More.Talk More. Earn More.
Get Updates from LSE & KSE.Get Updates from LSE & KSE.
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Services-On Call and Data
CallCall ForwardingForwarding::Forward incoming calls to other number.Forward incoming calls to other number.
Missed Call Alert (MCA):Missed Call Alert (MCA):
SMS Notification of miss calls.SMS Notification of miss calls.
Voice Voice MailMail::
Caller can leave a voice message.Caller can leave a voice message.
GPRS/EDGEGPRS/EDGE::
Internet Browsing, Emails, Messengers etcInternet Browsing, Emails, Messengers etc
Streaming Services:Streaming Services:
Watch streaming content such as Live TV & Radio Broadcast. Watch streaming content such as Live TV & Radio Broadcast.
Call Conference:Call Conference:
Communicate with multiple users at the same time.Communicate with multiple users at the same time.
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PACKAGES
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BCG GROWTH SHARE MATRIX
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Star -(High Growth, High Market Share)
Jazz One
Cash Cow-(Low Growth, High Market Share)
Jazz Ladies First
Mobilink Indigo Jazz Budget
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Question Mark-(High Growth, Low Market Share)
Jazz Easy
Mobilink PCO
Dog-(Low Growth, Low Market Share)
Jazz Octane
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Competitors
Competitors:
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Market Share
31.7%Mobilink 31.7%
Zong 6.1% Warid 18.8%
Telenor 21.6%Ufone 21.5%
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INDUSTRY LIFE CYCLE
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MARKEITNG STRATEGIES
ProductIn the maturity stage they have modified the brand JAZZ and INDIGO.
Jazz is widely available in more than 5000+ cities, towns and villages with service
code (0300, 0301,0302,0303,0306,0307 and 0308)
Mobilink another brand INDIGO is also having good recognition in the market.
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Price
In this stage they had not as lowered down their price of Sim and the callingcharges, like their competitors (UFONE, TELENOR , and WARID) had done.
Because they want to get more of the profit.
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Promotion
In the maturity stage, the company is using different promotionalstrategy to retain the exisisting customers and to attract the competitors
customers.
Mobilink has made the ads in which they want to portray the image of
Mobilink with the Pakistan.
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PlaceThe distribution channel of Mobilink also are..
Manufacturer RetailerConsumerManufacturer FranchiserConsumerManufacturer JobberConsumer
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O
RGANIZATIO
N STRUCTURE
Total Strength of Employees:
Over all: (Total 4500)
Top Managers 75
Middle Managers 750
Line Managers 3675
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Mobilink Management Style
Strategic Business Department
Business Communications Department
Project Management Department
Operations & Customer Care Department
IT Department
Creativity & Content Management Department
Finance & Accounting Department
Administration & HR Department
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Communication Strategies followed by
Mobilink:y
At Mobilink the working environment was very informal.y People were encouraged to participate and they could easily
communicate with their co-workers. Few of the things that we noticedabout their communication flow were:
y a) Mostly downward communication occurs. However employeesuggestions are also welcomed. They can talk to their superiors easily.
y b) Employees and workers are encouraged to participate in decision
making to some extent. They are asked their opinions in any newpackage that the company is offering.
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y c) But mostly at higher level, GM of all the
departments interacts with each other for majordecisions. And the lower level is informed aboutthe decision.
y d) No trend of memos, unless there is a major
event or an unexpected holiday announcement.There is not much written communication.
y e) They mostly contact through a phone call oremail. In a way we see that there is an open
communication channel with in the company.y There is the network of communication links
within organization, to achieve the goals as wellas institutional objectives.
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THANK YOU THANK YOU