final presentation english 2

BUSINESS BACKGROUND

1980sF O U N D E D Y E A R

CHONG MAN TUCKF O U N D E R N A M E

9AM – 10PMB U S I N E S S H O U R

TUCK KEEB I O B R I E F

The dried meat business was interviewed in Penang - ‘TUCK KEE Dried Meat’.

1980an F O U N D E D Y E A R

CHONG MAN TUCKT H E F O U N D E R

Was founded after his marriage (27 years old)‘TUCK KEE Dried Meat’ is named due to the founder’s

name is related and also a remembering on his effort on the dried meat business.

TUCK KEEH I S T O R Y

MAIN PRODUCTT U C K K E E

Pork Dried Meat

Seasoned & Dried Food

Minced Chicken

Dried Meat

Business Background

KHUE CHOW KONG F O U N D E R N A M E

1970sF O U N D E D Y E A R

10AM-10PM DAILYB U S I N E S S H O U R S

No. 30, Jalan Hang Lekir, 50000 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur

L O C A T I O N

OLOIYAB I O B R I E F

1970an

KHUE CHOW KONGT H E F O U N D E R

(Grandfather of Raymond Khue) ventured into making orange juice.

He had a Taiwanese friend who willing to exchange his recipe of making dried meat with him who always visit him when he reached Malaysia.

RAYMOND KHUE3rd Generation of Family Khue

take over the company currently with the assistant of his brother.

OLOIYAH I S T O R Y

MAIN PRODUCTO L O I Y A

SAVOURY MINCED CHICKEN

DRIED MEAT

Hakka-style Beef Dried

Meat

Minced Pork Dried Meat

5 – 10 CO M P E T I TO RS

TUCK KEEC O M P E T I T O R S

TOP 3 COMPETITORS in their respective geographical market

LOONG KEE

OLOIYA

BAH KUAH ENG

LOONG KEEC O M P E T I T O R O F T U C K K E E

1976sF O U N D E D Y E A R

Currently 21 Branches Nationwide

Ayer Itam, Butterworth and Gurney Plaza( B R A N C H O U T L E T S I N P E N A N G )

L O C A T I O N

Dried Meat, Meat Floss, Meat Fluff and MooncakeP O P U L A R P R O D U C T S F O R F E S T I V E F A V O U R I T E S

Food Fairs, Food Exhibitions and Festive EventsP R O M O T I O N E V E N T S

1970sF O U N D E D Y E A R

One of the dominant company in this industry

36 branch outlets in Malaysia

Penang Island & Butterworth( 2 O U T L E T S I N P E N A N G )

L O C A T I O N

High Popularity

OLOIYAC O M P E T I T O R O F T U C K K E E

Good Quality of Their Products

Good Service Manner

Reasonable Price

Chicken Dried MeatM A I N P R O D U C T

Seafood Dried Meat, Meat Floss, PastryS U B P R O D U C T S

OLOIYAC O M P E T I T O R O F T U C K K E E

A small shopnot a chain nor a franchise

Lebuh Cecil, GeorgetownL O C A T I O N

Dried Meat, Meat Floss and OthersS T A N D A R D I Z E D P R O D U C T S

Roasted PorkD I F F E R E N T I A T E D P R O D U C T S

BAK KUEH ENGC O M P E T I T O R O F T U C K K E E

5 - 10 CO M P E T I TO RS

TOP 3 COMPETITORS in their respective geographical market

BEE CHENG HIANG

WING HEONG

LOONG KEE

OLOIYAC O M P E T I T O R S

1930sF O U N D E D Y E A R

Well known & the Biggest Dried Meat Chain

Originated from Singapore

BEE CHENG HIANGC O M P E T I T O R O F O L O I Y A

More than 200 branches all around Asia including Korea, China, Malaysia, Macau, Thailand, Philippines, Indonesia, Taiwan,

Hong Kong and Singapore

Dried Meat, Meat Floss, Chinese Sausages, Mooncakes and some Snacks like Grilled Cuttlefish

P R O D U C T S

BEE CHENG HIANGC O M P E T I T O R O F O L O I Y A

WING HEONGC O M P E T I T O R O F O L O I Y A

1970sF O U N D E D Y E A R

Klang Valley6 B R A N C H O U T L E T S

L O C AT I O N

Chicken, Beef and Pork Dried MeatM A I N P R O D U C T S

Won high popularity among the local residents

LOONG KEEC O M P E T I T O R O F T U C K K E E

1976sF O U N D E D Y E A R

Currently 21 Branches Nationwide

Ayer Itam, Butterworth & Gurney Plaza( B R A N C H O U T L E T S I N P E N A N G )

L O C A T I O N

Dried Meat, Meat Floss, Meat Fluff & MooncakesP O P U L A R P R O D U C T S

( F E S T I V E F A V O U R I T E )

Food Fairs, Food Exhibitions & Festive EventsP R O M O T I O N E V E N T S

OBSTACLES

TUCK KEE OLOIYA

Approval from Government

Lack of Huge Capital

Cost of Expenses

Limited Marketing

Outdated Technology

Insufficient Workers

Limited Supplier

Limited Choice of Product

NATURE OF BUSINESS

TUCK KEE OLOIYA-Oligopoly Market - Oligopoly Market

- 5 – 10 Competitors- 5-10 Competitors

- Protected by strong barriers to entry - Protected by strong barriers to entry

- Standardized products : dried meat - Differentiated products : seafood dried meat, duck dried meat, old style burger and etc…

- Price Taker - Price Maker

- Inconstant advertising and promotion - Constant advertising and promotion

- Rarely invented new products - Launching of new products annually

STRATEGIES

TUCK KEE

OLOIYA

- Lower the sugar content

- Invent new product annually

- Rent a shop in a strategic location

- Apply subsidies from government

- Purchasing more machineries to replace the insufficient of workers

- Cut down unnecessary expenses

- Held promotion events and advertisements frequently

- Vacuum packaging for the convenience of tourists

SIMILARITIEST U C K K E E & O L O I YA

Non – Halal Business

Family Business

DIFFERENCEST U C K K E E & O L O I YA

Used of Technology

Advertising Promotion

Number of Premises

Management

RECOMMENDATIONTUCK KEE

Make more Advertising and Promotion- Create an official website and promotional campaigns

Launching of New Products Frequently- Attract the attention of the customers- Customize exclusive product

Providing Services for the Convenience of the Customers- Delivery services- Online shopping- Phone order services

O L O I YARECOMMENDATION

Expand the Market to Asia Pacific- Thailand, Vietnam, China and Singapore- Non-halal countries

Enlarge the Company- Become one of the company listing on Bursa Malaysia

in order to gain capital - Obtain approval from the shareholders

Inventing New Halal Product- Get halal verification/certification- Can enter to the market of the Islamic countries such as

Indonesia, Brunei and Philippine

Enjoy The Video!!https://www.youtube.com/watch?v=SS6zDDUoKV0

THANK YOU

AMANDA CHIONG

BRIDGET HSU

CHAU XET NEE

WONG DEVIN

NGO JIA HAUR

FOO ZHI FUNG

MARCO LIONG

LE JIA NIAN