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© 2015 Inmar, Inc. CONFIDENTIAL – DO NOT COPY, DISTRIBUTE OR USE WITHOUT INMAR WRITTEN PERMISSION
Intern Presentation: Ryan Riccordella
Shopper Insights Analyst Intern Ryan Riccordella
© 2015 Inmar, Inc. CONFIDENTIAL – DO NOT COPY, DISTRIBUTE OR USE WITHOUT INMAR WRITTEN PERMISSION 2
WhoAm I?
© 2015 Inmar, Inc. CONFIDENTIAL – DO NOT COPY, DISTRIBUTE OR USE WITHOUT INMAR WRITTEN PERMISSION 3
Ryan Riccordella…• New Wake Forest Alum– B.A. Psychology– Minor in Health and Human Services
• Incoming M.S. in Commerce Candidate – McIntire School of Commerce (University of Virginia)
• Career Interests: Developing…– Data-driven insights– Creative solutions– Healthy, consultative relationships
© 2015 Inmar, Inc. CONFIDENTIAL – DO NOT COPY, DISTRIBUTE OR USE WITHOUT INMAR WRITTEN PERMISSION 4
WhatHaveI Done?
© 2015 Inmar, Inc. CONFIDENTIAL – DO NOT COPY, DISTRIBUTE OR USE WITHOUT INMAR WRITTEN PERMISSION 5
ObjectivesAssist in the development of the 2015
Shopper Behavior Study Report
Assist in the development of at least two shopper study deliverables for SPIR (e.g., webinar, research paper, infographic, blog, newsletter, etc.)
AccomplishmentsCreated 7 pieces of “Thought
Leadership” collateral including the 2015 Shopper Behavior Study
Created at a standardized Excel template for recoding and analyses (LSS)
Reviewed and provided feedback on several Behavioral Analytics deliverables SPIR Q2 reports (5) Shopper Journey Questionnaire
(external)
Objectives Met? Check.
© 2015 Inmar, Inc. CONFIDENTIAL – DO NOT COPY, DISTRIBUTE OR USE WITHOUT INMAR WRITTEN PERMISSION 6
Contributions • Shopper Behavior Study– Beyond “assisting” – Introduced new analyses and presentation styles– Restructured report to minimize redundancy and improve readability
• Supplemental Shopper Segment Reports– Highlighted areas of statistically significant difference between segment
members and their non-segment counterparts– Available upon request
• Deliverable Proofing– Inconsistencies between in-text and graphically reported data– Enhanced credibility
© 2015 Inmar, Inc. CONFIDENTIAL – DO NOT COPY, DISTRIBUTE OR USE WITHOUT INMAR WRITTEN PERMISSION 7
© 2015 Inmar, Inc. CONFIDENTIAL – DO NOT COPY, DISTRIBUTE OR USE WITHOUT INMAR WRITTEN PERMISSION 8
Beyond the tangibles…• Immersion– Informational interviews (assigned and unassigned)– Events of educational value
• Various Promotion, Analytics and Marketing meetings• “Making Meetings Work”• Lunch & Learns
• Involvement– Culture and Wellness Committee– Inmar 5K Planning Committee– SEO/SEM team
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What’s Next?
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Room for Improvement
There are critical missed opportunities to deliver “thought leadership” to the right
people at the right time.
© 2015 Inmar, Inc. CONFIDENTIAL – DO NOT COPY, DISTRIBUTE OR USE WITHOUT INMAR WRITTEN PERMISSION 11
Here’s An Idea • Inmar needs to strengthen it’s presence in the social space
• Pulling It Off– Leveraging proprietary shopper research platforms– Pin-pointing ZMOT– Delivering rich content (SEO implications)– Social Media Manager– See Best Practices Document
© 2015 Inmar, Inc. CONFIDENTIAL – DO NOT COPY, DISTRIBUTE OR USE WITHOUT INMAR WRITTEN PERMISSION 12
Is for
Me?
© 2015 Inmar, Inc. CONFIDENTIAL – DO NOT COPY, DISTRIBUTE OR USE WITHOUT INMAR WRITTEN PERMISSION 13
Inmar Is for Everyone• Innovation
• Focus on values– Inmar offers a lot based on interests– Flexibility to accommodate new skills and interests as they develop
• Challenge– Immediate ownership– Support
© 2015 Inmar, Inc. CONFIDENTIAL – DO NOT COPY, DISTRIBUTE OR USE WITHOUT INMAR WRITTEN PERMISSION 14
Thank You
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