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Intern Presentation: Ryan Riccordella

Shopper Insights Analyst Intern Ryan Riccordella

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WhoAm I?

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Ryan Riccordella…• New Wake Forest Alum– B.A. Psychology– Minor in Health and Human Services

• Incoming M.S. in Commerce Candidate – McIntire School of Commerce (University of Virginia)

• Career Interests: Developing…– Data-driven insights– Creative solutions– Healthy, consultative relationships

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WhatHaveI Done?

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ObjectivesAssist in the development of the 2015

Shopper Behavior Study Report

Assist in the development of at least two shopper study deliverables for SPIR (e.g., webinar, research paper, infographic, blog, newsletter, etc.)

AccomplishmentsCreated 7 pieces of “Thought

Leadership” collateral including the 2015 Shopper Behavior Study

Created at a standardized Excel template for recoding and analyses (LSS)

Reviewed and provided feedback on several Behavioral Analytics deliverables SPIR Q2 reports (5) Shopper Journey Questionnaire

(external)

Objectives Met? Check.

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Contributions • Shopper Behavior Study– Beyond “assisting” – Introduced new analyses and presentation styles– Restructured report to minimize redundancy and improve readability

• Supplemental Shopper Segment Reports– Highlighted areas of statistically significant difference between segment

members and their non-segment counterparts– Available upon request

• Deliverable Proofing– Inconsistencies between in-text and graphically reported data– Enhanced credibility

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Beyond the tangibles…• Immersion– Informational interviews (assigned and unassigned)– Events of educational value

• Various Promotion, Analytics and Marketing meetings• “Making Meetings Work”• Lunch & Learns

• Involvement– Culture and Wellness Committee– Inmar 5K Planning Committee– SEO/SEM team

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What’s Next?

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Room for Improvement

There are critical missed opportunities to deliver “thought leadership” to the right

people at the right time.

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Here’s An Idea • Inmar needs to strengthen it’s presence in the social space

• Pulling It Off– Leveraging proprietary shopper research platforms– Pin-pointing ZMOT– Delivering rich content (SEO implications)– Social Media Manager– See Best Practices Document

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Is for

Me?

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Inmar Is for Everyone• Innovation

• Focus on values– Inmar offers a lot based on interests– Flexibility to accommodate new skills and interests as they develop

• Challenge– Immediate ownership– Support

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Thank You