final preentation ibm+3
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IBM Social Business. ISSIP. Strategic partnerships.
Hypothetical case.
Hult IBSRoman Osypenko
MBA
Report by Roman Osypenko. MBA. HULT. 07.30.13
IBM is building a smarter planet
Report by Roman Osypenko. MBA. HULT. 07.30.13
What I am going to speak about today?
Report by Roman Osypenko. MBA. HULT. 07.30.13
Gazprom is a huge power
• $144B in revenue• $40.6B in profits• 432,000 employees• 18.3% world natural gas reserves
Report by Roman Osypenko. MBA. HULT. 07.30.13
Both companies co-evolve as a result of integration
+
Social Business
Enagement
New KPIsCollaboration
Integration
Report by Roman Osypenko. MBA. HULT. 07.30.13
The service thinking principles on practice
ISSIP
Co-creation
IBM gets access to new industry and expertise.Gazprom gets powerful tools
to control reputation and social buzz and
increase employee
engagement and
effectiveness
Service systems
Unification of different service
systems and cross-pollination
of expertise
Componentized architecture
Outsourcing social platform
to IBM, to concentrate on core expertise and hot points
Glo-Mo-So
Access to the platform from every corner, any platform.
Social interaction and
buzz
RTI
Key focus on innovation.
Large investments.
Multisided metrics
1) Social “buzz” rankings.
2) Sentiment analysis3) Social
traction to overall
effectiveness4) Social NPS5) Social 6-
sigma
Report by Roman Osypenko. MBA. HULT. 07.30.13
Yume is a remarkable video tech start-up
• $116M revenue in 2012 – 70% increase over 2011
• 1500 premium publishers• 1.25B video streams a month• 147M unique viewers a month
Report by Roman Osypenko. MBA. HULT. 07.30.13
YuMe complements IBM service system
ISSIP
Co-creation
YuMe will add professional
video toolkit for IBM Connections and other Socail
Business platforms. YuMe
provides expertise on
video ad targetting
Service systems
YuMe prefectly creates
reasonance. YuMe and IBM
are in consonance.
Componentized architecture
IBM is focused on core business. +
integration of new components will give new hot
spots and capabilities
Glo-Mo-So
YuMe is a multi-platform solution.
A perfect fit for IBM. Its global and intelligent
RTI
One more step towards
automation and customization of
new solutions
Multisided metrics
1) Project engagement
index2) Video
transformation3) Video
collaboration index
4)
Report by Roman Osypenko. MBA. HULT. 07.30.13
Klout measures social influence
Report by Roman Osypenko. MBA. HULT. 07.30.13
Klout is a good complement to System U
Report by Roman Osypenko. MBA. HULT. 07.30.13
Klout score is an important element of IBM Social Business platform
ISSIP
Co-creation
Adds gamification
tools and incentives for
employee engagement. Extends the
limits of social engagement
Service systems
Integration of social ranking
and expert feedback to
collaboration platform
Componentized architecture
Adds very important
ranking component, completely
outsouced to Klout
Glo-Mo-So
Social ranking, multiplatform, global scope
RTI
One more step to elimination online/0ffline
borders
Multisided metrics
1) Klout IBMer score
2) Social buzz index
3) Engagement index
4) Project expert ranking
5) Online mentor score
Report by Roman Osypenko. MBA. HULT. 07.30.13
Service thinking is eating the world!
Report by Roman Osypenko. MBA. HULT. 07.30.13
Thank you
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