final bak kut teh - jeff

GROUP MEMBERS :• SHUM WEN JUN• TAN WEI SEN• KENNETT LIM ROONG XIANG• DAPHNE CHIAM YU DEE• KHOO YUNG KEAT• JEFF TAN• WONG LOK XUAN• SEE WEN HAN

66, JALAN SS14/2. SS14, 47500 SUBANG JAYA, SELANGOR, MALAYSIA.

ONE BRANCHES6 EMPLOYEES

DRY / SOUP BAK KUT TEH

STARTED 8 YEARS AGO

DURING WEEKDAYS, THE BUSINESS IS NOT CONSTANT

BUTTHE RESTAURANT WILL BE PACKED DURING DINNER TIME ON THE WEEKENDS.

15 TABLES :3 HUGE TABLES FOR 6 – 10 PEOPLE.12 SMALL TABLES FOR 1 – 5 PEOPLE.

OPEN EVERY DAY FROM 10 A.M TO 11 P.M.

FOUNDER IS MR.CHUAN

BUSINESSMAN THAT APPOINTED IVY CHOY TO MANAGE THE RESTAURANT.

HE HAS BEEN IN THE FOOD AND BEVERAGE BUSINESS FOR QUITE A LONG TIME.

HE HAS HIS OWNS A FEW RESTAURANT INCLUDING HAR MEE RESTAURANT, AN ECONOMY RICE RESTAURANT AND A FEW TRADITIONAL COFFEE SHOPS IN THE SUBANG JAYA AND PETALING JAYA AREA.

ALL THE SHOPS ARE RENTED INCLUDING THE BAK KUT THE RESTAURANT.

STARTED A SMALL COFFEE SHOP AND THEN SLOWLY INVEST IN OTHER RESTAURANTS. BECAUSE KNOWING SS14 IS A HOTSPOT FOR FOODIES AND SURROUNDED BY RESIDENTIAL AREAS WHICH IS SS17 & SS18.

IVY CHOY BEFORE WORKING WITH MR.CHUAN……

SHE HAS HER OWNS A BAK KUT TEH STALL IN A COFFEE SHOP IN PETALING JAYA.

SHE LEARNT HOW TO COOK BAK KUT THE FROM HER UNCLE AND HELPED HIM IN HIS STALL BACK IN KLANG.

MR.CHUAN WAS A REGULAR CUSTOMER AND LIKED HER COOKING AND ASKED HER IF SHE WANTED TO COLLABORATE WITH HIM TO OPEN A RESTAURANT IN SUBNAG JAYA INSTEAD OF THE COMPETITIVE IN KLANG.

SHE AGREED.

SINCE SHE TRAINED AS A FOREIGN WORKER TO COOK THE RICE AND SIDE DISHES.

SHE STILL COOKS BAK KUT TEH BY HERSELF IN EVERY MORNING.

NEW STOVES

THE RESTAURANT’S SIGN BOARDS HAS CHANGED A YEAR AGO.

RENOVATED AND UPGRADED THEIR KITCHEN 3 YEARS AGO

COMPARATIVE ANALYSIS

WHO ARE THEIR COMPETITORS ?

Competitors of Restoran Chuan Klang Bak Kut Teh

Ming Siang Bak Kut Teh Restaurant

Yu KeeBak Kut Teh Restaurant

Da De Bak Kut Teh Restaurant

MARKET NATURE :PERFECTLY COMPETITIVE

Ming Siang Bak Kut Teh Restaurant

Instead of serving Bak Kut Teh they also served curry fish head to the customer.

Their curry fish head is famous in Subang Jaya.

Customer Satisfaction

:

Yu KeeBak Kut Teh Restaurant

The first Bak Kut Teh restaurant opened on that street.

This restaurant has a twelve-year long history.

Customer Satisfaction

:

Da DeBak Kut Teh Restaurant

This restaurant was newly furnished

The new chairs and tables are very comfortable.

Customer Satisfaction

:

WHAT STRATEGIES ARE IMPLEMENTED TO COMPETE WITH THE COMPETITORS?

Run the restaurant efficiently

Make sure the customer are cared for

WHAT ARE THE OBSTACLES FACED BY THEM ( CHUAN KLANG BAK KUT TEH)?

There are a total of 6 Bak Kut Teh restaurants along the street.

STARTED 6 YEARS AGO

20, JALAN JAMBU MELAKA 2 JINJANG SELATAN, KEPONG, 52000 KUALA LUMPUR.

FOR FAMILY DAILY EXPENSES.

BAK KUT TEH

MAJORITY OF THE CUSTOMERS ARE CHINESE PEOPLE.

FOUNDER IS MR. CHUA KIM HAI.

BUSINESS ANNUAL REVENUE IS ABOUT RM200K – RM220K.

1 STORE

AROUND RM15K – RM20K TO START THE BUSINESS.

CHANGE 5 TIMES,BECOMING WORST.

THE COMPETITORS ARE MAMAK AND NIGHT MARKET.

STRATEGY THEY USED ARE:~ MORE CHOICE~ BETTER QUALITY~ FRESH

HAVE TO LEARN HOW TO COOKDELICIOUS BAK KUT TEH.

HARD.RECENTLY ITS TOO MUCH COMPETITORS.

MAKE SURE THE PORK AND VEGETABLES ARE FRESH AND MAINTAIN THE BEST QUALITY. BRAISED CHICKEN FEET

WHO ARE THEIR COMPETITORS ?

Competitors of Restoran NHK Bak Kut Teh

KA KABak Kut Teh Restaurant

Hing KeeBak Kut Teh Restaurant

Shun FaBak Kut Teh Restaurant

MARKET NATURE :PERFECTLY COMPETITIVE

Ka KaBak Kut Teh Restaurant

Served Bak Kut Teh with marinated vegetables and braised pork feet.

Their Braised pork feet have set q reputation in Kepong.

Customer Satisfaction

:

Hing KeeBak Kut Teh Restaurant

Instead of serving Bak Kut Teh they also served steamed fish to the customer.

Their steamed fish is quite famous in to the people of Kepong.

Customer Satisfaction

:

Shun FaBak Kut Teh Restaurant

Instead of cooking using gas , they use charcoal.

Their Bak Kut Teh taste is different from the others.

Customer Satisfaction

:

WHAT STRATEGIES ARE IMPLEMENTED TO COMPETE WITH THE

COMPETITORS?

More variety of food

Using fresh ingredients

WHAT ARE THE SIMILARITIES AND DIFFERENCES ?

DIFFERENCES

Business Time

Chuan Bak Kut Teh Restaurant

NHK Bak Kut Teh Restaurant

Night onlyMorning until Night

No. of Competitors

Five Nine

SIMILARITIES

Food

Bak Kut Teh

Owner

One Owner

No. of Branches

One

RecommendationsRestaurant Chuan Klang Bah Kut Teh

- Not healthy to start a business especially like this at night as it isn't very healthy for customers.- Clean up stores and section of the stores as it is an eyesore to customers.- Have ethical manner when serving food even though it is a heritage to carry out business hastily

Restaurant Bak Kut Teh HNK

- To set up a proper foot traffic flow from front entrance to back entrance as the kitchen is place at the middle of the whole outlet.

- Ready proper utensils for customers to properly enjoy the food.- Keep workstation tidy and clean.- Have the workers being briefed on being ethical

References

~ Chao Zhou Bak Kut Teh - Selangor. (n.d.). Retrieved May 23, 2016, from https://www.zomato.com/selangor/chao-zhou-bak-kut-teh-ss-18~ Best Bak Kut Teh in Subang Jaya — FoodAdvisor. (n.d.). Retrieved May 23, 2016, from http://www.foodadvisor.my/best-bak-kut-teh-subang-jaya~ The Ultimate Dream: Yi Xiang Bak Kut Teh @ SS 18 Subang Jaya. (n.d.). Retrieved May 23, 2016, from http://robinong81.blogspot.my/2010/10/yi-xiang-bak-kut-teh-ss-18-subang-jaya.htm~ Chao Zhou Bak Kut Teh @ SS18, Subang Jaya | Food 2 Buzz. (n.d.). Retrieved May 23, 2016, from http://foodtobuzz.blogspot.my/2015/09/chao-zhou-bak-kut-teh-ss18-subang-jaya.html~ 10 Bak Kut Teh In KL That Are So Bak-ing Good. (n.d.). Retrieved May 23, 2016, from http://thesmartlocal.com/read/bak-kut-teh-kl~ Three (and more) excellent BKT places outside of Klang. (2014). Retrieved May 23, 2016, from http://www.themalaymailonline.com/eat-drink/article/three-and-more-excellent-bkt-places-outside-of-klang~ Motormouth From Ipoh – Malaysian Food & Travel Blog. (n.d.). Retrieved May 23, 2016, from http://www.j2kfm.com/tag/bak-kut-teh