film distribution powerpoint
Post on 06-Jul-2015
634 Views
Preview:
DESCRIPTION
TRANSCRIPT
QuickTime and aªDVCPRO - PAL decompressor
are needed to see this picture.
1) Seph McKennaHead of Australian Production -
Roadshow Films
2) Daniel ScharfProducer – Romper Stomper (1992)
3) David RedmanProducer – Strange Bedfellows (2004)
What makes a “successful” Australian film?
QuickTime and aªVideo decompressor
are needed to see this picture.
Case studies
Successful: Samson and Delilah (2009), Kenny (2006)
Unsuccessful: Red Hill (2010), I Love You Too (2010)
Why this is useful
To emphasis the successful ways to distribute an Australian film
To see if there is a connection between a good marketing strategy and the success of the film
Strategies
Made on a low budget and therefore marketing done on minimum of money
Depending on word of mouth
Samson and Delilah started on Adelaide film festival while Kenny was first screened in the small town Poowong
“Word of mouth grows out of the industry, out
of the first screenings around.” - John Maynard
Starting on a small scale
Red Hill and I Love You Too started too big
Online distribution, social platforms
What does the case studies tell us?
Word of mouth is a great way to get your movie noticed.
Online distribution is getting more popular Know your audience Start on a small scale
Is “Word-of-mouth” the most important marketing form?
QuickTimeª and aVideo decompressor
are needed to see this picture.
Are film festivals still important marketing tools, as they were in
decades past?
QuickTimeª and aVideo decompressor
are needed to see this picture.
Online/Digital Distribution
What is it?
Digital/online distribution is the process of delivering a product digitally, in a non-analogue format
It’s quicker and easier to use than analogue distribution
Larger audience access
Enormously undervalued in Australia
Digital/Online Distribution
Forms of Digital distribution include:
Video on Demand: Increasingly popular its still undervalued
Provided on platforms like Foxtel On-Demand, T-Box and TiVo
Similar cost of a new rental film at video store
Gives viewers 24 hours from the time of viewing to watch again
Digital/Online Distribution
Social Media and networking
Provides distribtors with easy access to millions of potential customers through facebook, youtube, twitter etc
The Girl Walks Into a Bar (Gutierrez, 2011)
Social media is a non-factor in film advertising
Digital/Online Distribution
The Future
• AFI needs to make the transition to digital
• Investigate and spend money on the potential of social media
Is “Alternative” Distributionthe future of distribution?
QuickTimeª and aVideo decompressor
are needed to see this picture.
The changing role of the Producer
• What the ‘typical profile’ of a Producer use to be..
• What the ‘typical Producer’s’ Job is like today..
What Industry figures have to say about the role of the Producer:
• Towards Sustainability
• In the future Producers need to think like Distributors..
The future of Australian film distribution & marketing...
QuickTimeª and aVideo decompressor
are needed to see this picture.
Future Trends• Producer will act more like distributors
• The changed ‘roles’ will mean that the core productionteam will be more directly involved with distribution from thebeginning of the production process
• Online distribution will offer new distribution directions to Australian film makers
• Film festivals will still be used to create ‘word of mouth’ buzz and to build a reputation within the industry
• Film makers will start their own distribution companies so as not to lose control of rights and profits
top related