film distribution powerpoint
DESCRIPTION
Our Media Industries Presentation PowerpointTRANSCRIPT
![Page 1: Film distribution powerpoint](https://reader033.vdocuments.us/reader033/viewer/2022060201/559a28cd1a28abda228b4773/html5/thumbnails/1.jpg)
![Page 2: Film distribution powerpoint](https://reader033.vdocuments.us/reader033/viewer/2022060201/559a28cd1a28abda228b4773/html5/thumbnails/2.jpg)
QuickTime and aªDVCPRO - PAL decompressor
are needed to see this picture.
![Page 3: Film distribution powerpoint](https://reader033.vdocuments.us/reader033/viewer/2022060201/559a28cd1a28abda228b4773/html5/thumbnails/3.jpg)
1) Seph McKennaHead of Australian Production -
Roadshow Films
![Page 4: Film distribution powerpoint](https://reader033.vdocuments.us/reader033/viewer/2022060201/559a28cd1a28abda228b4773/html5/thumbnails/4.jpg)
![Page 5: Film distribution powerpoint](https://reader033.vdocuments.us/reader033/viewer/2022060201/559a28cd1a28abda228b4773/html5/thumbnails/5.jpg)
2) Daniel ScharfProducer – Romper Stomper (1992)
![Page 6: Film distribution powerpoint](https://reader033.vdocuments.us/reader033/viewer/2022060201/559a28cd1a28abda228b4773/html5/thumbnails/6.jpg)
3) David RedmanProducer – Strange Bedfellows (2004)
![Page 7: Film distribution powerpoint](https://reader033.vdocuments.us/reader033/viewer/2022060201/559a28cd1a28abda228b4773/html5/thumbnails/7.jpg)
What makes a “successful” Australian film?
![Page 8: Film distribution powerpoint](https://reader033.vdocuments.us/reader033/viewer/2022060201/559a28cd1a28abda228b4773/html5/thumbnails/8.jpg)
QuickTime and aªVideo decompressor
are needed to see this picture.
![Page 9: Film distribution powerpoint](https://reader033.vdocuments.us/reader033/viewer/2022060201/559a28cd1a28abda228b4773/html5/thumbnails/9.jpg)
Case studies
Successful: Samson and Delilah (2009), Kenny (2006)
Unsuccessful: Red Hill (2010), I Love You Too (2010)
![Page 10: Film distribution powerpoint](https://reader033.vdocuments.us/reader033/viewer/2022060201/559a28cd1a28abda228b4773/html5/thumbnails/10.jpg)
Why this is useful
To emphasis the successful ways to distribute an Australian film
To see if there is a connection between a good marketing strategy and the success of the film
![Page 11: Film distribution powerpoint](https://reader033.vdocuments.us/reader033/viewer/2022060201/559a28cd1a28abda228b4773/html5/thumbnails/11.jpg)
Strategies
Made on a low budget and therefore marketing done on minimum of money
Depending on word of mouth
Samson and Delilah started on Adelaide film festival while Kenny was first screened in the small town Poowong
![Page 12: Film distribution powerpoint](https://reader033.vdocuments.us/reader033/viewer/2022060201/559a28cd1a28abda228b4773/html5/thumbnails/12.jpg)
“Word of mouth grows out of the industry, out
of the first screenings around.” - John Maynard
Starting on a small scale
Red Hill and I Love You Too started too big
Online distribution, social platforms
![Page 13: Film distribution powerpoint](https://reader033.vdocuments.us/reader033/viewer/2022060201/559a28cd1a28abda228b4773/html5/thumbnails/13.jpg)
What does the case studies tell us?
Word of mouth is a great way to get your movie noticed.
Online distribution is getting more popular Know your audience Start on a small scale
![Page 14: Film distribution powerpoint](https://reader033.vdocuments.us/reader033/viewer/2022060201/559a28cd1a28abda228b4773/html5/thumbnails/14.jpg)
Is “Word-of-mouth” the most important marketing form?
![Page 15: Film distribution powerpoint](https://reader033.vdocuments.us/reader033/viewer/2022060201/559a28cd1a28abda228b4773/html5/thumbnails/15.jpg)
QuickTimeª and aVideo decompressor
are needed to see this picture.
![Page 16: Film distribution powerpoint](https://reader033.vdocuments.us/reader033/viewer/2022060201/559a28cd1a28abda228b4773/html5/thumbnails/16.jpg)
Are film festivals still important marketing tools, as they were in
decades past?
![Page 17: Film distribution powerpoint](https://reader033.vdocuments.us/reader033/viewer/2022060201/559a28cd1a28abda228b4773/html5/thumbnails/17.jpg)
QuickTimeª and aVideo decompressor
are needed to see this picture.
![Page 18: Film distribution powerpoint](https://reader033.vdocuments.us/reader033/viewer/2022060201/559a28cd1a28abda228b4773/html5/thumbnails/18.jpg)
Online/Digital Distribution
What is it?
Digital/online distribution is the process of delivering a product digitally, in a non-analogue format
It’s quicker and easier to use than analogue distribution
Larger audience access
Enormously undervalued in Australia
![Page 19: Film distribution powerpoint](https://reader033.vdocuments.us/reader033/viewer/2022060201/559a28cd1a28abda228b4773/html5/thumbnails/19.jpg)
Digital/Online Distribution
Forms of Digital distribution include:
Video on Demand: Increasingly popular its still undervalued
Provided on platforms like Foxtel On-Demand, T-Box and TiVo
Similar cost of a new rental film at video store
Gives viewers 24 hours from the time of viewing to watch again
![Page 20: Film distribution powerpoint](https://reader033.vdocuments.us/reader033/viewer/2022060201/559a28cd1a28abda228b4773/html5/thumbnails/20.jpg)
Digital/Online Distribution
Social Media and networking
Provides distribtors with easy access to millions of potential customers through facebook, youtube, twitter etc
The Girl Walks Into a Bar (Gutierrez, 2011)
Social media is a non-factor in film advertising
![Page 21: Film distribution powerpoint](https://reader033.vdocuments.us/reader033/viewer/2022060201/559a28cd1a28abda228b4773/html5/thumbnails/21.jpg)
Digital/Online Distribution
The Future
• AFI needs to make the transition to digital
• Investigate and spend money on the potential of social media
![Page 22: Film distribution powerpoint](https://reader033.vdocuments.us/reader033/viewer/2022060201/559a28cd1a28abda228b4773/html5/thumbnails/22.jpg)
Is “Alternative” Distributionthe future of distribution?
![Page 23: Film distribution powerpoint](https://reader033.vdocuments.us/reader033/viewer/2022060201/559a28cd1a28abda228b4773/html5/thumbnails/23.jpg)
QuickTimeª and aVideo decompressor
are needed to see this picture.
![Page 24: Film distribution powerpoint](https://reader033.vdocuments.us/reader033/viewer/2022060201/559a28cd1a28abda228b4773/html5/thumbnails/24.jpg)
The changing role of the Producer
![Page 25: Film distribution powerpoint](https://reader033.vdocuments.us/reader033/viewer/2022060201/559a28cd1a28abda228b4773/html5/thumbnails/25.jpg)
• What the ‘typical profile’ of a Producer use to be..
![Page 26: Film distribution powerpoint](https://reader033.vdocuments.us/reader033/viewer/2022060201/559a28cd1a28abda228b4773/html5/thumbnails/26.jpg)
• What the ‘typical Producer’s’ Job is like today..
![Page 27: Film distribution powerpoint](https://reader033.vdocuments.us/reader033/viewer/2022060201/559a28cd1a28abda228b4773/html5/thumbnails/27.jpg)
What Industry figures have to say about the role of the Producer:
![Page 28: Film distribution powerpoint](https://reader033.vdocuments.us/reader033/viewer/2022060201/559a28cd1a28abda228b4773/html5/thumbnails/28.jpg)
• Towards Sustainability
![Page 29: Film distribution powerpoint](https://reader033.vdocuments.us/reader033/viewer/2022060201/559a28cd1a28abda228b4773/html5/thumbnails/29.jpg)
• In the future Producers need to think like Distributors..
![Page 30: Film distribution powerpoint](https://reader033.vdocuments.us/reader033/viewer/2022060201/559a28cd1a28abda228b4773/html5/thumbnails/30.jpg)
The future of Australian film distribution & marketing...
![Page 31: Film distribution powerpoint](https://reader033.vdocuments.us/reader033/viewer/2022060201/559a28cd1a28abda228b4773/html5/thumbnails/31.jpg)
QuickTimeª and aVideo decompressor
are needed to see this picture.
![Page 32: Film distribution powerpoint](https://reader033.vdocuments.us/reader033/viewer/2022060201/559a28cd1a28abda228b4773/html5/thumbnails/32.jpg)
Future Trends• Producer will act more like distributors
• The changed ‘roles’ will mean that the core productionteam will be more directly involved with distribution from thebeginning of the production process
• Online distribution will offer new distribution directions to Australian film makers
• Film festivals will still be used to create ‘word of mouth’ buzz and to build a reputation within the industry
• Film makers will start their own distribution companies so as not to lose control of rights and profits
![Page 33: Film distribution powerpoint](https://reader033.vdocuments.us/reader033/viewer/2022060201/559a28cd1a28abda228b4773/html5/thumbnails/33.jpg)