figaro and gloria jeans

Group 2

Gateway Mall

Place: Figaro Coffee Company @ Gateway Mall

Time of Visit: Thursday, April 7, 2011

8:24 – 9:03 p.m.

CUSTOMERS

16 Customers

( 7 males & 9 females)

25-50 years old

Young professionals, office employees and middle managers, social Class B

Frost, cold drinks and tea

LOCATION

Inside the shopping mall (Gateway)

Beside passageway going to Araneta Coliseum walkway/ MRT Edsa Cubao Station

Accessible to escalators inside the mall

ESTABLISHMENT

No comfort rooms

Mall security

No smoking areas

13 tables available for dine-in customers

Price Range

Php80-160 for drinks, Php150-175 for breakfast meals

Php125-199 for pasta/sandwiches

2 Regular-Sized Drinks: A Strawberry Chiller and Mango Smoothie.

A 160z. Mango Frost.

Bonifacio High Street

Place: Figaro Coffee Company @ Bonifacio High Street

Time of Visit: Wednesday,

April 6, 2011

7:00 – 7:25 p.m.

CUSTOMERS

13 Customers

( 6 males & 7 females)

25-50 years old

Professionals, managers

Frost, cold drinks and tea

LOCATION

Within the vicinity of Bonifacio High Street

Commercial area, surrounded by office buildings and establishments

ESTABLISHMENT

Comfort rooms are outside

Many tables outside for smoking

13 tables available for dine-in customers

Price Range

Php80-160 for drinks, Php150-175 for breakfast meals

Php125-199 for pasta/sandwiches

Araneta Center

CUSTOMERS

15 people: 5 males, 10 females20-30 years old

Students/call center agents

Chillers, Espresso

Studying (with books, laptop), chill-out place

LOCATION

Beside Shopwise grocery and in front of taxi bay, near call centers (APAC and Telus), at the center of 2 malls (SM, Gateway), pedestrian lane leading to Shopwise

Commercial area

Not overcrowded/spacious

Excellent study environment

ESTABLISHMENT

Not much personal branding, customers need to ask for water and tissue,

WIFI available upon purchaseComfort rooms within the establishment,

spacious dine-in area, small smoking area outside,condiments area

The Fort – Global City

CUSTOMERS

10 people: 3 males, 7 females20-40 years old

Professionals

Chillers, Espresso

Like selling products (insurance), hanging out

LOCATION

Near office buildings

Major establishments: Chowking, Pancake House, Red Ribbon, Jollibee, Shell Gas Station

ESTABLISHMENT

Not much personal branding, customers need to ask for water and tissue,

WIFI available upon purchase

Comfort rooms are outside, near Shell Gas Station)

spacious dine-in area, small smoking area outside,condiments area

Group 2