fifty shades of branding
Post on 15-Jul-2015
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Here are best practices and inspirational statistics to unleash your brand in today’s modern world.
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Let go of control. Set your brand free.
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People will talk about your brand already. There are 2.1 million negative social mentions about brands in the U.S. alone, every single day.
Source: Venture Beat
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Intrigue your audience with an alluring visual.
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65% of audiences are visual learners.
Source: Mind Tools
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Give in to the power of your customers.
73% of customers stick with a brand because of friendly customer service.
Source: Oracle & Harris Interactive Customer Experience Survey 6.���
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Set rules for your brand’s look and feel.
Only use tones, styles and colors approved by your creative director.
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9.���Source: Colorcom, University of Loyola, Maryland Study
Color increases brand recognition by up to 80%.
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Keep a leash on your font use.
For the past 50 years Helvetica has dominated design. Love it or leave it.
11.���Source: The Guardian
Establish your brand’s voice.
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45% of a brand’s image can be attributed to what it says and how it says it.
13.���Source: Landor Associates
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Design a brand with authority.
When designing, white space increases the perception of information by 20%.
15.���Source: Human Factors
Build trust. 16.���
54% of people don’t trust brands.
17.���Source: Havas Media
Unleash your brand assets.
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82% of marketers create and deliver brand assets at every point of customer interaction.
Source: IBM Marketing Survey 19.���
Submit press releases with your brand’s images.
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Press releases that include a brand’s photos and videos increase online views by 77%.
Source: MDG Advertising 21.���
Dominate the market.
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Top brands outperform the stock market by 120%.
23.���Source: Havas Media
Be authoritative with your content.
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49% of brands do not have a documented content strategy. Do not be one of them.
25.���Source: Content Marketing Institute
Don’t allow your brand to run away from you.
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Obey brand guidelines without doubt or hesitation.
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Only 84% of the world’s top 25 brands provide brand guidelines on their website.
28.���Source: WebDAM Study
Get personal. 29.���
74% of online consumers expect a brand’s web content to be personalized to their interests.
30.���Source: Janrain & Harris Interactive
Stretch your imagination with video content.
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In 2014, the use of video content for brand marketing increased from 8% to 58%.
32.���Source: Demand Gen Report
Grapple with the frailty of your customer’s existence.
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Your audience could care less if 73% of the world's brands disappeared tomorrow.
34.���Source: Havas Media
Make your customers always come back to your brand.
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It costs six times more to attract a new customer than it does to keep an old one.
36.���Source: Understanding Customers by Ruby Newell-Legner
Discipline brand advocates to use your words.
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92% of consumers trust brand advocates.
38.���Source: Nielsen, Global Trust in Advertising Report
Rope the world into your brand.
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40.���Source: visual.ly
75% of consumers cite brand awareness as a major influencer in making their buying decision.
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Whip your brand into shape.
Consistent brands are worth 20% more than those that aren’t consistent.
42.���Source: Techipedia, Lucy Hunt
Give in to a graphic nature.
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Tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets.
44.���Source: Buffer
Provoke interest on Facebook.
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46.���Source: Hubspot
In 2014, the amount of video from people and brands in Facebook's news feed increased 3.6X year-over-year.
Take full possession of your market.
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Keep things interesting.
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49.���Source: Content+
Interesting content is one of the top reasons customers follow brands on social media.
Set your brand free.
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