fifty shades of branding
Post on 15-Jul-2015
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FIFTY SHADES OF BRANDING
Here are best practices and inspirational statistics to unleash your brand in todays modern world.
Let go of control. Set your brand free.
People will talk about your brand already. There are 2.1 million negative social mentions about brands in the U.S. alone, every single day.
Source: Venture Beat
Intrigue your audience with an alluring visual.
65% of audiences are visual learners.
Source: Mind Tools
Give in to the power of your customers.
73% of customers stick with a brand because of friendly customer service.
Source: Oracle & Harris Interactive Customer Experience Survey 6.
Set rules for your brands look and feel.
Only use tones, styles and colors approved by your creative director.
9.Source: Colorcom, University of Loyola, Maryland Study
Color increases brand recognition by up to 80%.
Keep a leash on your font use.
For the past 50 years Helvetica has dominated design. Love it or leave it.
11.Source: The Guardian
Establish your brands voice.
45% of a brands image can be attributed to what it says and how it says it.
13.Source: Landor Associates
Design a brand with authority.
When designing, white space increases the perception of information by 20%.
15.Source: Human Factors
54% of people dont trust brands.
17.Source: Havas Media
Unleash your brand assets.
82% of marketers create and deliver brand assets at every point of customer interaction.
Source: IBM Marketing Survey 19.
Submit press releases with your brands images.
Press releases that include a brands photos and videos increase online views by 77%.
Source: MDG Advertising 21.
Dominate the market.
Top brands outperform the stock market by 120%.
23.Source: Havas Media
Be authoritative with your content.
49% of brands do not have a documented content strategy. Do not be one of them.
25.Source: Content Marketing Institute
Dont allow your brand to run away from you.
Obey brand guidelines without doubt or hesitation.
Only 84% of the worlds top 25 brands provide brand guidelines on their website.
28.Source: WebDAM Study
74% of online consumers expect a brands web content to be personalized to their interests.
30.Source: Janrain & Harris Interactive
Stretch your imagination with video content.
In 2014, the use of video content for brand marketing increased from 8% to 58%.
32.Source: Demand Gen Report
Grapple with the frailty of your customers existence.
Your audience could care less if 73% of the world's brands disappeared tomorrow.
34.Source: Havas Media
Make your customers always come back to your brand.
It costs six times more to attract a new customer than it does to keep an old one.
36.Source: Understanding Customers by Ruby Newell-Legner
Discipline brand advocates to use your words.
92% of consumers trust brand advocates.
38.Source: Nielsen, Global Trust in Advertising Report
Rope the world into your brand.
75% of consumers cite brand awareness as a major influencer in making their buying decision.
Whip your brand into shape.
Consistent brands are worth 20% more than those that arent consistent.
42.Source: Techipedia, Lucy Hunt
Give in to a graphic nature.
Tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets.
Provoke interest on Facebook.
In 2014, the amount of video from people and brands in Facebook's news feed increased 3.6X year-over-year.
Take full possession of your market.
Keep things interesting.
Interesting content is one of the top reasons customers follow brands on social media.
Set your brand free.
Learn more at www.webdam.com