fifty shades of branding

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Post on 15-Jul-2015




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  • Here are best practices and inspirational statistics to unleash your brand in todays modern world.

  • 1.

    Let go of control. Set your brand free.

  • 2.

    People will talk about your brand already. There are 2.1 million negative social mentions about brands in the U.S. alone, every single day.

    Source: Venture Beat

  • 3.

    Intrigue your audience with an alluring visual.

  • 4.

    65% of audiences are visual learners.

    Source: Mind Tools

  • 5.

    Give in to the power of your customers.

  • 73% of customers stick with a brand because of friendly customer service.

    Source: Oracle & Harris Interactive Customer Experience Survey 6.

  • 7.

    Set rules for your brands look and feel.

  • Only use tones, styles and colors approved by your creative director.


  • 9.Source: Colorcom, University of Loyola, Maryland Study

    Color increases brand recognition by up to 80%.

  • 10.

    Keep a leash on your font use.

  • For the past 50 years Helvetica has dominated design. Love it or leave it.

    11.Source: The Guardian

  • Establish your brands voice.


  • 45% of a brands image can be attributed to what it says and how it says it.

    13.Source: Landor Associates

  • 14.

    Design a brand with authority.

  • When designing, white space increases the perception of information by 20%.

    15.Source: Human Factors

  • Build trust.16.

  • 54% of people dont trust brands.

    17.Source: Havas Media

  • Unleash your brand assets.


  • 82% of marketers create and deliver brand assets at every point of customer interaction.

    Source: IBM Marketing Survey 19.

  • Submit press releases with your brands images.


  • Press releases that include a brands photos and videos increase online views by 77%.

    Source: MDG Advertising 21.

  • Dominate the market.


  • Top brands outperform the stock market by 120%.

    23.Source: Havas Media

  • Be authoritative with your content.


  • 49% of brands do not have a documented content strategy. Do not be one of them.

    25.Source: Content Marketing Institute

  • Dont allow your brand to run away from you.


  • Obey brand guidelines without doubt or hesitation.


  • Only 84% of the worlds top 25 brands provide brand guidelines on their website.

    28.Source: WebDAM Study

  • Get personal.29.

  • 74% of online consumers expect a brands web content to be personalized to their interests.

    30.Source: Janrain & Harris Interactive

  • Stretch your imagination with video content.


  • In 2014, the use of video content for brand marketing increased from 8% to 58%.

    32.Source: Demand Gen Report

  • Grapple with the frailty of your customers existence.


  • Your audience could care less if 73% of the world's brands disappeared tomorrow.

    34.Source: Havas Media

  • Make your customers always come back to your brand.


  • It costs six times more to attract a new customer than it does to keep an old one.

    36.Source: Understanding Customers by Ruby Newell-Legner

  • Discipline brand advocates to use your words.


  • 92% of consumers trust brand advocates.

    38.Source: Nielsen, Global Trust in Advertising Report

  • Rope the world into your brand.


  • 40.Source:

    75% of consumers cite brand awareness as a major influencer in making their buying decision.

  • 41.

    Whip your brand into shape.

  • Consistent brands are worth 20% more than those that arent consistent.

    42.Source: Techipedia, Lucy Hunt

  • Give in to a graphic nature.


  • Tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets.

    44.Source: Buer

  • Provoke interest on Facebook.


  • 46.Source: Hubspot

    In 2014, the amount of video from people and brands in Facebook's news feed increased 3.6X year-over-year.

  • Take full possession of your market.


  • Keep things interesting.


  • 49.Source: Content+

    Interesting content is one of the top reasons customers follow brands on social media.

  • Set your brand free.


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