fifty shades of branding

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FIFTY SHADES OF BRANDING

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Page 1: Fifty Shades of Branding

FIFTY SHADES ���OF BRANDING ���

Page 2: Fifty Shades of Branding

Here are best practices and inspirational statistics to unleash your brand in today’s modern world.

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1.���

Let go of control. Set your brand free.

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3.���

Intrigue your audience with an alluring visual.

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4.���

65% of audiences are visual learners.

Source: Mind Tools

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5.���

Give in to the power of your customers.

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73% of customers stick with a brand because of friendly customer service.

Source: Oracle & Harris Interactive Customer Experience Survey 6.���

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7.���

Set rules for your brand’s look and feel.

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Only use tones, styles and colors approved by your creative director.

8.���

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9.���Source: Colorcom, University of Loyola, Maryland Study

Color increases brand recognition by up to 80%.

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10.���

Keep a leash on your font use.

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For the past 50 years Helvetica has dominated design. Love it or leave it.

11.���Source: The Guardian

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Establish your brand’s voice.

12.���

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14.���

Design a brand with authority.

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When designing, white space increases the perception of information by 20%.

15.���Source: Human Factors

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Build trust. 16.���

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Unleash your brand assets.

18.���

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Submit press releases with your brand’s images.

20.���

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Press releases that include a brand’s photos and videos increase online views by 77%.

Source: MDG Advertising 21.���

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Dominate the market.

22.���

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Top brands outperform the stock market by 120%.

23.���Source: Havas Media

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Be authoritative with your content.

24.���

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49% of brands do not have a documented content strategy. Do not be one of them.

25.���Source: Content Marketing Institute

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Don’t allow your brand to run away from you.

26.���

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Obey brand guidelines without doubt or hesitation.

27.���

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Only 84% of the world’s top 25 brands provide brand guidelines on their website.

28.���Source: WebDAM Study

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Get personal. 29.���

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Stretch your imagination with video content.

31.���

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Grapple with the frailty of your customer’s existence.

33.���

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Your audience could care less if 73% of the world's brands disappeared tomorrow.

34.���Source: Havas Media

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Make your customers always come back to your brand.

35.���

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It costs six times more to attract a new customer than it does to keep an old one.

36.���Source: Understanding Customers by Ruby Newell-Legner

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Discipline brand advocates to use your words.

37.���

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Rope the world into your brand.

39.���

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40.���Source: visual.ly

75% of consumers cite brand awareness as a major influencer in making their buying decision.

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41.���

Whip your brand into shape.

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Consistent brands are worth 20% more than those that aren’t consistent.

42.���Source: Techipedia, Lucy Hunt

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Give in to a graphic nature.

43.���

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Tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets.

44.���Source: Buffer

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Provoke interest on Facebook.

45.���

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46.���Source: Hubspot

In 2014, the amount of video from people and brands in Facebook's news feed increased 3.6X year-over-year.

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Take full possession of your market.

47.���

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Keep things interesting.

48.���

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49.���Source: Content+

Interesting content is one of the top reasons customers follow brands on social media.

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Set your brand free.

50.���

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