fifa world cup 2014

FIFA World Cup 2014It is a big business event. Poor peoplehave been removed from theirneighborhoods. The FIFA World Cup inSouth Africa in 2010 left behind publicdebt and stadiums with a uselessoversized capacity. The preparations inQatar have exposed modern slavery andshow the corruption within theanachronistic FIFA system. Solidar Swissis actively campaigning on doubtful FIFApractices, globally and within theircountry (where FIFA is tax exempted).All football fans are excited by thegames that will result in a championfrom the Global South this time, butonly if fair competition conditions areguaranteed.

The football system touches groundwith abnormal salaries for professionalplayers who have become objects ofspeculation themselves through thetransfer market. A European courtdecision on free movement of workersthat paved this path. But how does onejustify the waste of millions that overindebted clubs pay for their players?How to justify the modern slavery ofyoung talents that are brought from theGlobal South to European clubs at veryyoung age and who become objects ofspeculation? Football is a game butbehind it is a clear expression of ourpost-modern societies in crisis.

Sajid Imtiaz: Expert Member CDKN, Member Advertising Age, Member Harvard Business Review