fifa world cup 2014

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FIFA World Cup 2014 It is a big business event. Poor people have been removed from their neighborhoods. The FIFA World Cup in South Africa in 2010 left behind public debt and stadiums with a useless oversized capacity. The preparations in Qatar have exposed modern slavery and show the corruption within the anachronistic FIFA system. Solidar Swiss is actively campaigning on doubtful FIFA practices, globally and within their country (where FIFA is tax exempted). All football fans are excited by the games that will result in a champion from the Global South this time, but only if fair competition conditions are guaranteed. The football system touches ground with abnormal salaries for professional players who have become objects of speculation themselves through the transfer market. A European court decision on free movement of workers that paved this path. But how does one justify the waste of millions that over indebted clubs pay for their players? How to justify the modern slavery of young talents that are brought from the Global South to European clubs at very young age and who become objects of speculation? Football is a game but behind it is a clear expression of our post-modern societies in crisis. Sajid Imtiaz: Expert Member CDKN, Member Advertising Age, Member Harvard Business Review

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Page 1: FIFA World Cup 2014

FIFA World Cup 2014It is a big business event. Poor peoplehave been removed from theirneighborhoods. The FIFA World Cup inSouth Africa in 2010 left behind publicdebt and stadiums with a uselessoversized capacity. The preparations inQatar have exposed modern slavery andshow the corruption within theanachronistic FIFA system. Solidar Swissis actively campaigning on doubtful FIFApractices, globally and within theircountry (where FIFA is tax exempted).All football fans are excited by thegames that will result in a championfrom the Global South this time, butonly if fair competition conditions areguaranteed.

The football system touches groundwith abnormal salaries for professionalplayers who have become objects ofspeculation themselves through thetransfer market. A European courtdecision on free movement of workersthat paved this path. But how does onejustify the waste of millions that overindebted clubs pay for their players?How to justify the modern slavery ofyoung talents that are brought from theGlobal South to European clubs at veryyoung age and who become objects ofspeculation? Football is a game butbehind it is a clear expression of ourpost-modern societies in crisis.

Sajid Imtiaz: Expert Member CDKN, Member Advertising Age, Member Harvard Business Review