festival 2016 - mobile = social = digital
Post on 26-Jan-2017
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Mobile = social = digital
Why smartphones are key to building your donor base
and engaging your supporters
presented by Nick Allen
Pergunta
“Hoje nao, querido, prefiro o meu Samsung”
90% keep their phone within 1M at all times
What do you do with your smartphone?
• WhatsApp• Facebook• Twitter• Email• Instagram?• Tinder or Grindr?• Maps• Banking
Nao vivo sem meu celular
social =mobile = digital
Credibility: press 65%, social media 63%
Most popular
• Facebook• WhatsApp, FB Messenger• Instagram• YouTube• Gmail• Banco do Brasil
They are all apps
• 80% mobile is on apps• How do NGOs make apps work?
DoSomething.org – 3 million mobile numbers
UNICEF Spain: SMS -> TMK
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