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Fenox Confidential Page1798 Technology Drive, Suite 242, San Jose, California 95110, USA | Tel: +1 (408) 896-9588

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Harvesting Business Opportunities Through

Global Leverage

Fenox Confidential Page1798 Technology Drive, Suite 242, San Jose, California 95110, USA | Tel: +1 (408) 896-9588

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1. A History of Innovation

Europe & the United StatesAt the Forefront of Innovation

Fenox Confidential Page1798 Technology Drive, Suite 242, San Jose, California 95110, USA | Tel: +1 (408) 896-9588

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1. A History of Innovation

18th~19th Century

Industrial Revolution

Fenox Confidential Page1798 Technology Drive, Suite 242, San Jose, California 95110, USA | Tel: +1 (408) 896-9588

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1. A History of Innovation

Alexander Graham Bell

1876

Thomas Edison

1879

Fenox Confidential Page1798 Technology Drive, Suite 242, San Jose, California 95110, USA | Tel: +1 (408) 896-9588

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1. A History of Innovation

Henry Ford

1903

Karl Benz

1890Gottlieb Daimler

Fenox Confidential Page1798 Technology Drive, Suite 242, San Jose, California 95110, USA | Tel: +1 (408) 896-9588

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1. A History of Innovation

Fenox Confidential Page1798 Technology Drive, Suite 242, San Jose, California 95110, USA | Tel: +1 (408) 896-9588

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1. A History of Innovation

Fenox Confidential Page1798 Technology Drive, Suite 242, San Jose, California 95110, USA | Tel: +1 (408) 896-9588

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1. A History of Innovation

Fenox Confidential Page1798 Technology Drive, Suite 242, San Jose, California 95110, USA | Tel: +1 (408) 896-9588

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1. A History of Innovation

Fenox Confidential Page1798 Technology Drive, Suite 242, San Jose, California 95110, USA | Tel: +1 (408) 896-9588

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1. A History of Innovation

Fenox Confidential Page1798 Technology Drive, Suite 242, San Jose, California 95110, USA | Tel: +1 (408) 896-9588

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1. A History of Innovation

High Education

Fenox Confidential Page1798 Technology Drive, Suite 242, San Jose, California 95110, USA | Tel: +1 (408) 896-9588

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1. A History of Innovation

100% of World’s Top Ranked Universities are In Europe & USA

Source: Times Higher Education

Fenox Confidential Page1798 Technology Drive, Suite 242, San Jose, California 95110, USA | Tel: +1 (408) 896-9588

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Current European & US Market

Fenox Confidential Page2033 Gateway Place 5th Floor, San Jose, California 95110, USA | Tel: +1 (408) 961-8820

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2. Business Saturation in Europe

Fenox Confidential Page2033 Gateway Place 5th Floor, San Jose, California 95110, USA | Tel: +1 (408) 961-8820

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2. Business Saturation in USA

Fenox Confidential Page1798 Technology Drive, Suite 242, San Jose, California 95110, USA | Tel: +1 (408) 896-9588

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2. Demographics: vs World

Less than 14% of world population

European Population: 731 million

US Population   : 313 million

World Population: 7 billion

Fenox Confidential Page1798 Technology Drive, Suite 242, San Jose, California 95110, USA | Tel: +1 (408) 896-9588

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A deeper look in……..Opportunities in Emerging Nations

Fenox Confidential Page1798 Technology Drive, Suite 242, San Jose, California 95110, USA | Tel: +1 (408) 896-9588

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3. Global DemographicsA growing population in less developed countries

Source: United Nations “WORLD POPULATION TO 2300 ”

Fenox Confidential Page1798 Technology Drive, Suite 242, San Jose, California 95110, USA | Tel: +1 (408) 896-9588

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3. Global GDP

Emerging countries have a huge

potential for high growth

Source: IMF “World Economic Outlook ”

Fenox Confidential Page1798 Technology Drive, Suite 242, San Jose, California 95110, USA | Tel: +1 (408) 896-9588

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3. Global Internet User

Rank Country2008-2011

Internet UserAdds (MMs)

2011Internet Users

(MMs)Y/Y Growth

(%)Population Penetration

(%)1 China 215 513 12 382 India 69 121 38 103 Indonesia 37 55 22 234 Philippines 28 34 44 355 Nigeria 21 45 - 286 Mexico 19 42 19 377 Russia 16 61 3 438 USA 15 245 1 799 Iran 14 37 - 48

10 Turkey 11 36 26 49

Internet users have grown and more to grow

Source: KPCB “INTERNET TRENDS”

Fenox Confidential Page1798 Technology Drive, Suite 242, San Jose, California 95110, USA | Tel: +1 (408) 896-9588

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3. Global Mobile User

Rank Country CQ4:113G Subs (MM)

3G Penetration(%)

3G Sub Y/Y Growth(%)

1 USA 208 64 312 Japan 122 95 93 China 57 6 1154 Korea 45 85 105 Italy 44 51 256 UK 42 53 257 Brazil 41 17 998 India 39 4 841

: : : : :12 Indonesia 29 11 2715 Russia 17 8 45

Penetration rate is still low in Emerging countries

Source: KPCB “INTERNET TRENDS”

Fenox Confidential Page2033 Gateway Place 5th Floor, San Jose, California 95110, USA | Tel: +1 (408) 961-8820

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3. Global Middle Class A growing middle class of consumers

Fenox Confidential Page2033 Gateway Place 5th Floor, San Jose, California 95110, USA | Tel: +1 (408) 961-8820

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3. Comparison: Western vs World

Shanghai Skyline

BRIC & Indonesia: Room to Expand

Europe & USA : A Saturated Market

London Skyline

Fenox Confidential Page1798 Technology Drive, Suite 242, San Jose, California 95110, USA | Tel: +1 (408) 896-9588

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4. Emerging Countries: China

Soaring purchasing power The largest market for luxury goods

Fenox Confidential Page1798 Technology Drive, Suite 242, San Jose, California 95110, USA | Tel: +1 (408) 896-9588

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4. Emerging Countries: India

The largest mobile market

Source: Government of India

Fenox Confidential Page1798 Technology Drive, Suite 242, San Jose, California 95110, USA | Tel: +1 (408) 896-9588

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4. Emerging Countries: Brazil

$11 Billion per Year26% Annual Growth Rate

The largest e-commerce market in Latin America

Fenox Confidential Page1798 Technology Drive, Suite 242, San Jose, California 95110, USA | Tel: +1 (408) 896-9588

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4. Emerging Countries: Russia

India Indonesia China Brazil Russia0

4000

8000

12000

16000

20000

GDP per capita in 2010, 2015

20102015

The highest GDP per capita in BRIC countries

Source: IMF “World Economic Outlook Database”

Fenox Confidential Page2033 Gateway Place 5th Floor, San Jose, California 95110, USA | Tel: +1 (408) 961-8820

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4. Emerging Countries: Indonesia

One of the fastest growing countries

Source: IMF “World Economic Outlook Database”

Fenox Confidential Page2033 Gateway Place 5th Floor, San Jose, California 95110, USA | Tel: +1 (408) 961-8820

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What does all these mean to us in Europe and in USA?We can tap into the Growing

Opportunities in the Emerging Nations

Fenox Confidential Page1798 Technology Drive, Suite 242, San Jose, California 95110, USA | Tel: +1 (408) 896-9588

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Go GlobalWhy does it makes sense?

Fenox Confidential Page1798 Technology Drive, Suite 242, San Jose, California 95110, USA | Tel: +1 (408) 896-9588

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5. Reasons to Go Global

1. A Shrinking World

2. Tapping into World Talent Pool

3. Capital Management

4. Exploring New Markets

Fenox Confidential Page1798 Technology Drive, Suite 242, San Jose, California 95110, USA | Tel: +1 (408) 896-9588

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5. Reasons to Go Global

Matured Air Travel IndustryA Shrinking World

Fenox Confidential Page1798 Technology Drive, Suite 242, San Jose, California 95110, USA | Tel: +1 (408) 896-9588

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The Age of the InternetA Connected World

5. Reasons to Go Global

Fenox Confidential Page1798 Technology Drive, Suite 242, San Jose, California 95110, USA | Tel: +1 (408) 896-9588

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5. Reasons to Go Global

Manage labor cost and riskGlobalize your manufacturing

Fenox Confidential Page1798 Technology Drive, Suite 242, San Jose, California 95110, USA | Tel: +1 (408) 896-9588

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5. Reasons to Go Global

Understand regional incentives Get government funding

Fenox Confidential Page1798 Technology Drive, Suite 242, San Jose, California 95110, USA | Tel: +1 (408) 896-9588

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6. Companies Gone Global

Source: BBC News

Fenox Confidential Page2033 Gateway Place 5th Floor, San Jose, California 95110, USA | Tel: +1 (408) 961-8820

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6. Companies Gone Global

Mobile: High profit growth in IndiaSource: Indian Express

Fenox Confidential Page2033 Gateway Place 5th Floor, San Jose, California 95110, USA | Tel: +1 (408) 961-8820

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6. Companies Gone Global

Pharma14-17% growth in emerging economiesDriven by large, aging population

Fenox Confidential Page2033 Gateway Place 5th Floor, San Jose, California 95110, USA | Tel: +1 (408) 961-8820

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6. Companies Gone Global

AutosChina is now world largest market growing 50%GM and Ford in joint ventures with local automakers

Source: The Street

Fenox Confidential Page2033 Gateway Place 5th Floor, San Jose, California 95110, USA | Tel: +1 (408) 961-8820

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6. Companies Gone Global

ConsumerIKEA expands market in China, Japan, Korea, IndiaWal-Mart open dozens of stores in China each year

Fenox Confidential Page2033 Gateway Place 5th Floor, San Jose, California 95110, USA | Tel: +1 (408) 961-8820

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Getting Started with Globalization

Fenox Confidential Page2033 Gateway Place 5th Floor, San Jose, California 95110, USA | Tel: +1 (408) 961-8820

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7. Getting Started

Find the right Partners

Partnership is the key to global expansion

Fenox Confidential Page2033 Gateway Place 5th Floor, San Jose, California 95110, USA | Tel: +1 (408) 961-8820

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7. Getting Started

VCs with international outlook Leverage their global network

Fenox Confidential Page2033 Gateway Place 5th Floor, San Jose, California 95110, USA | Tel: +1 (408) 961-8820

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7. Getting Started

Local Incubators and VCs in Asia

Fenox Confidential Page2033 Gateway Place 5th Floor, San Jose, California 95110, USA | Tel: +1 (408) 961-8820

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7. Getting Started

Professional networking by social media

Fenox Confidential Page2033 Gateway Place 5th Floor, San Jose, California 95110, USA | Tel: +1 (408) 961-8820

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7. Getting Started

Government department of commerce and NPO

Fenox Confidential Page2033 Gateway Place 5th Floor, San Jose, California 95110, USA | Tel: +1 (408) 961-8820

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Key Take Away Messages

Europe and USA are still the Top Innovators

European and US Market is Saturated Demographics limits Growth

Asia and other emerging nations offer large demographic & soaring purchasing power

European and US businesses can win with its innovative Products& Technology

Fenox Confidential Page1798 Technology Drive, Suite 242, San Jose, California 95110, USA | Tel: +1 (408) 896-9588

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