fedex campaign presentation
Post on 05-Dec-2014
230 Views
Preview:
DESCRIPTION
TRANSCRIPT
It’s Not About Size Campaign
Strategy• We want to appeal to a upper middle class white-
collar audience while retaining current audience. • We want to appeal to a man/woman(s) sense of
getting the job done right, on time and efficiently. • Focusing on a funny way of getting the message
across.
Target Audience• Men and Women, 25-45, single or married, with or
without children.• $45K-$75K household income, who live in trendy
small cities with large amounts of tech jobs, like Austin, TX.
• They usually work in white-collared jobs in business, e-commerce, sales and the arts.
• Also small business owners.
Print Ad
Banner Ad
First two slides
next two slides
Final slide
Microsite
First frame
About frame
Share frame
Viral Video Script
Twitter Page
Top of Twitter Page
Bottom of Twitter Page
THANK YOU!
top related