Mayank12336093Kunal 12390911Amit 12386522Rohit 12336082

Team Members

History of Federal Express

Founded in June 1971, by

Frederick W. Smith “Federal” nationwide

economics

“Express” means speed.

The headquarters changed

from Little Rock to Memphis(http://about.fedex.designcdt.com/our_company/company_information/fedex_history)

1973

14 cargo aircrafts delivered 186 packages in 25 U.S cities

1977

Congress passes Public Law 95-163(http://about.fedex.designcdt.com/our_company/company_information/fedex_history/fedex_timeline)

Timeline of Federal Express

1978

Listed in New York Stock Exchange,

ticker symbol FDX

Timeline of Federal Express

1981

Overnight letter service

International service in Canada

First hub at Memphis Int’l Airport

1983

First U.S. company to reach revenues of $1 billion

(http://about.fedex.designcdt.com/our_company/company_information/fedex_history/fedex_timeline)

Timeline of Federal Express

1994

www.fedex.com

1998

Acquires Caliber System Inc. and creates

FDX Corporation.

(http://about.fedex.designcdt.com/our_company/company_information/fedex_history/fedex_timeline)

Timeline of Federal Express

2000

FDX corporation renamed FedEx

Corporation

Timeline of Federal Express

Brand Name - FedEx

Corporation

URL - www.fedex.com

Logo -

Color - Purple

Tagline Slogan - “We

Understand”

Brand Elements

Facts

Employees 280,000

More than 220 countries &

territories

654 aircraft; 375 airports served

worldwide; over 80,000 motorized

vehicles

Revenue in FY 2008-09 $35.5

billion

More than 7.5 million shipments

/day

http://about.fedex.designcdt.com/our_company/company_information/fedex_facts

How FedEx became so popular & successful

Unique events

Quality

Standards

Packaging &

Solutionshttp://news.van.fedex.com/freeresumeprinting

Achievements

Logo Transformation

1974

1978

1994

2000

Brand Architecture

Company Tie-ups

hp

Amazon.com

IBM

Alcon movie distribution *(Warner brothers)

Brand Awareness

Brand Awareness

Replacing narrow body aircraft

In their facility - Solar powered

hub

Recyclable material for

packaging

Delivering Care - disaster American Red Cross

Heart to Heart International

ORBIS International

FedEx Cares Week

Corporate Social Responsibility

Consumer Perception

Convenience

Reliable brand

Trust worthy

Safety

Customer friendly

CBBE Pyramid

Commitment to Delivery

Trust & Loyalty

Associations

Responsibilities

Salience

Imagery

Feelings

Salience

Judgments

Resonance

Nowhere to everywhere

First Mover Advantage

Consistency

Advertising campaigns

Associations

CSR

Quality Standards

Price

Brand Extension

“Just

FedEx

it”

Thank You